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Vol 17. No. 3 (Mar 2016) / Editorials and opinions

Customer first is the only way to resolve the marketing mix

The IDM Journal covers a lot of territory—the clue is in the name (direct, digital and data). That reflects the astonishing diversity of channels now available to marketers and the complex techniques that are covered under the umbrella term of...

Why Facebook Reactions are good news for evaluating social media campaigns

Evaluating any aspect of a marketing communications campaign is challenging, especially when the campaign includes social media. In the past, social media and paid social activity such as Facebook have been measured with metrics such as clicks...

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Shane is a great tutor. She is extremely knowledgeable with an open, warm and interesting approach to training. It was a very enjoyable day

Francesca Hose-Berte ,
Apteco Ltd

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