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Why Facebook Reactions are good news for evaluating social media campaigns

Sarah Turnbull and Simon Jenkins, Journal of Direct, Data and Digital Marketing Practice Vol. 17, No. 3 ()
Evaluating any aspect of a marketing communications campaign is challenging, especially when the campaign includes social media. In the past, social media and paid social activity such as Facebook have been measured with metrics such as clicks, impressions, likes, comments and fans.

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What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

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The course provided practical guidance I can utilise in my day to day work life but also provided me with increased career prospects

Gretlin Aumre PG Dip IDM,
Digital Marketing Project Manager, School Website

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