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Dawn of the digital age and the evolution of the marketing mix

Graham Jackson and Vandana Ahuja, Journal of Direct, Data and Digital Marketing Practice Vol. 17, No. 3 ()
This paper traces the journey of the marketing mix paradigm from its
inception through continuous debate and discussion over the years.
It traces the evolution of marketing mix components and the
transformation of the marketing paradigm as society, technology, media,
information and money have changed.

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What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

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Excellent! Very comprehensive and relevant from start to finish. Covered the basics to the more advanced options and capabilities available within Google Analytics without being too technical

Diana King,
Marketing Consultant, DMK Marketing

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