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Dawn of the digital age and the evolution of the marketing mix

Graham Jackson and Vandana Ahuja, Journal of Direct, Data and Digital Marketing Practice Vol. 17, No. 3 ()
This paper traces the journey of the marketing mix paradigm from its
inception through continuous debate and discussion over the years.
It traces the evolution of marketing mix components and the
transformation of the marketing paradigm as society, technology, media,
information and money have changed.

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The Data Discovery in Marketing has in many ways been more influential to my future career plans than my degree. The networking potential is significant and enjoyable. I would recommend it to anyone interested in data marketing and also those with an...

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Bangor University, Accounting and Finance

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