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Industry analysis of TV commercials: Do companies reflect audience profiles?

Michal Novák, Tomáš Kincl and Martin Luštický, Journal of Direct, Data and Digital Marketing Practice Vol. 17, No. 3 ()
The purpose of the article is to explore one of the Cental and East
European media markets to determine whether different audience
profiles reflect the various industry structures of the commercials aired.
The article is based on data from a complete television (TV) commercials
data set (n=2,303,435) from 2013.

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