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Vol 17. No.4 (Oct 2016)


Exploring the impact of social media practices on wine sales in US wineries

This paper investigates the impact of social media practices on wine sales in US wineries as perceived by winery owners and general managers.

Customer co-creation through social media: The case of ‘Crash the Pepsi IPL 2015’

editorials and opinions

Sociophysics: A framework to identify transitions in collective supporter behaviour

Emerging data: Creating analytical value from government administrative files

Pseudonymisation: a 20-yearold idea never seemed so timely

GDPR: Evolutionary or revolutionary?

Introducing the Consumer Data Research Centre (CDRC)

Editorial: Guest Editor

business intelligence

When does Spring start? Trends in the gardening category

Online research panel members, who do they represent?


Geodemographics for marketers: Using location analysis for research and marketing

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