Close

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

Vol 17. No.4 (Oct 2016)

papers

Exploring the impact of social media practices on wine sales in US wineries

This paper investigates the impact of social media practices on wine sales in US wineries as perceived by winery owners and general managers.

Customer co-creation through social media: The case of ‘Crash the Pepsi IPL 2015’

editorials and opinions

Sociophysics: A framework to identify transitions in collective supporter behaviour

Emerging data: Creating analytical value from government administrative files

Pseudonymisation: a 20-yearold idea never seemed so timely

GDPR: Evolutionary or revolutionary?

Introducing the Consumer Data Research Centre (CDRC)

Editorial: Guest Editor

business intelligence

When does Spring start? Trends in the gardening category

Online research panel members, who do they represent?

review

Geodemographics for marketers: Using location analysis for research and marketing

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The Award is a really comprehensive course ideal for all level of copywriters. It equips students with the skills to create successful digital campaigns – you’ve just got to get out there and start applying what you have learnt. I feel much more confident...

Victoria Lovegrove Award DC,
Online Editor, Marketing Service RNLI

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

X
share on