Marketing courses in direct, data and digital
Designed and delivered for marketers by marketers, every IDM training course gives you real-world, up-to-the-minute knowledge for the ever-changing needs of your role. Whether you’re new to marketing, or a seasoned professional, there’s a course to suit both your specialism and your level of expertise.
- Affiliate Marketing
Learn how to create and implement effective digital affiliate marketing programmes. This practical, one-day training course combines knowledge-sharing and up-to-the-minute case studies, with practical skills and application to help you get the very best from your affiliate marketing budget.
- Briefing and Evaluating Creative Work
Master the briefing process and get great creative work every time with this interactive training course delivered by some of the profession’s top creatives. Identify the good from the not-so-good, learn why propositions are crucial and discover what it really takes to successfully evaluate creative work.
- Campaign Planning
Marketing campaigns are often extremely complex, involving numerous media, multiple channels and a plethora of different suppliers. Learn how to plan and manage direct and digital marketing campaigns to ensure that they happen on time, on brief and on budget.
- Content Marketing
This comprehensive one-day training course will provide an overview of content marketing, plus a practical guide to making it work for your business. You’ll learn why some businesses are winning on the web and why great content is the focus of all successful marketing today. You’ll leave with the understandings and skills you need to make content marketing work for your business.
- Conversion Rate Optimisation (CRO)
A packed, interactive day that takes you from first principles to advanced conversion techniques. The hands-on nature of this course means you’ll leave having learnt the theory and already practised some conversion optimisation skills that will convert more of your web visitors into customers.
- Copywriting for Digital
When planning digital marketing content, it’s crucial to understand the fundamental differences in how an audience reads, interprets and interacts with online media as opposed to offline. This highly involving two-day Digital Copywriting course helps you create powerful digital copy for web, email, social media and blogs. Learn how to grab attention, drive traffic, convert sales, stimulate loyalty and enhance your reputation - just by using the right words in the right places.
- Copywriting for Not-for-Profit
A fast-paced, comprehensive one-day course that focuses on the most important supporter insights, direct marketing best practices, and proven not-for-profit and fundraising techniques that every marketer should understand before they sit down to write, brief or review copy.
- Copywriting for Social Media and Blogs
This hands-on, interactive one-day course will give you the knowledge and tools to create compelling social media copy and build a successful blog. It takes you through the theory behind the words and gives you the skills and know-how to help you engage, share, inspire conversation and prompt action in the social space.
- Copywriting for Web and Email
Whether you’re writing, editing, repurposing or evaluating, this one-day Copywriting for Web and Email training course will give you the knowledge and tools to produce effective web and email copy. Through a combination of theory and practice, you’ll leave with new ideas and techniques to attract, inform, entertain, retain, interact with and drive response from a digital audience.
- Copywriting Masterclass
This highly practical copywriting masterclass reveals the secrets of really engaging copy that sells – whatever the medium. Packed with great ideas, valuable tips and hard-won wisdom, this course will explain exactly how to get your customers to read and respond to your copy.
- Copywriting: an Introduction
If you handle, commission or write copy, this course will give you an ideal introduction to the principles and techniques of excellent copywriting, and you’ll be kept busy and absorbed throughout the course through a balanced blend of writing theory, discussion and practical exercises.
- Customer Acquisition
This one-day training course will cover the key components needed to create, test and measure the effectiveness of a multichannel customer acquisition marketing strategy.
- Customer Experience
80% of companies believe they deliver a ‘superior experience’ to their customers but only 8% of their customers agree. This course helps you understand your brand experience from a customer perspective and provides you with the tools, confidence and methodologies to deliver winning customer journeys.
- Customer Insight
Understand how to develop, analyse and turn customer insight into actions that create value for your business and for your customers. This one-day course gives you the skills to implement programmes, systems, data and analytic approaches and ensure all your marketing activities are insight driven.
- Customer Retention
This course will challenge some of the existing orthodoxies around customer relationship management, while helping you develop a retention strategy that nurtures customer loyalty and increases ROI. Learn how to plan, create, implement and evaluate a profitable customer retention strategy with an optimum mix of online & offline marketing and customer service.
- Data Analytics for Marketers
This two-day course will help you build a thorough understanding of the analytical processes, methodologies and techniques that can turn data into intelligence, and intelligence into greater marketing success. Learn how to plan, specify, brief, analyse, interpret and apply customer data for improved business results.
- Data Driven Marketing
This one-day course will give you a thorough understanding of how to use data to make insight-based marketing decisions that are based on tangible results. It shows you how to measure campaign performance, determine the value of your customers and will help you devise a strategy for improved, ROI-focused marketing.
- Data Protection for Marketers
An essential, plain English guide to help you understand how data protection legislation affects marketing and which data protection and privacy laws you need to understand. This course will also provide the very latest guidance based on up-to-the-minute legal interpretation and best practice including the recent “game–changing” ICO Guidance on Direct Marketing.
- Data: Big Data for Marketers
Demystify the Big Data phenomenon. Learn how to understand, manage, analyse and profit from it, turning insights into improved marketing performance.
- Database Marketing: Essentials
This new one-day workshop will give you a clear understanding of the importance of data in marketing. Learn how to collect, analyse, understand and manage your customer data to deliver relevant, personalised marketing communications that improve your business performance.
- Digital Marketing Strategy
How to plan, create and deliver the marketing strategy that truly exploits the digital channels your customers have adopted. This one-day Digital Marketing Strategy course gives you the roadmap for digital strategies that are prioritised according to immediate gains and longer-term initiatives. It will help you refine your digital marketing activities, ensuring you not only compete online… but you win.
- Digital Marketing: Essentials
When you need the broadest range of basic digital marketing skills in the shortest possible timeframe, this brand new one-day training course is the best introduction to digital there is. From search to social, from email to mobile, from optimisation to evaluation, you’ll learn how to get meaningful results from today’s most effective digital channels.
- Digital Marketing: the Complete Guide
The definitive introduction to online marketing and an IDM best seller, this course helps you not only talk the talk, but also walk the walk. Over three content-packed days, a host of subject matter experts will take you through digital’s impact on business, marketing and consumers. You’ll learn how to develop an integrated multichannel digital strategy by discovering inbound marketing tactics (such as social media, content and search marketing) and outbound techniques (including email and digital display). Underpinning this, you’ll explore dat…
- Digital Project Management
This intensive one-day Digital Marketing Project Management course will give you a clear understanding of how to successfully plan, run and control digital projects. It will help you set the criteria for success, avoid costly project failures, as well as giving you the skills for effective disaster recovery.
- Direct and Digital Marketing: Essentials
A comprehensive, information-packed, one-day course introducing all the key aspects of direct and digital marketing. From media selection to results analysis, you’ll learn all the core principles of response-driven marketing and leave with the skills and the confidence to put your new knowledge into immediate practice.
- Direct and Digital Marketing: the Complete Guide
Combining offline and online marketing techniques presents unparalleled opportunities to engage customers in real-time, personal, two-way communication. In just three inspiring days our expert tutors will help you gain a complete understanding of today’s most effective marketing techniques, and get the very best from them in your own campaigns.
- eCommerce training
Develop the skills and confidence to devise and implement an eCommerce strategy that gets results. This comprehensive one-day course is packed with best practice examples and covers everything from gathering insight, through building and marketing a website, to on-going optimisation.
With customers having more choice and more power than ever before, online CRM has become a critical element of any robust marketing strategy. This one-day course will give you practical steps in planning, rapidly improving and managing an engaging, accountable, strategic programme that delivers real results.
- Email Marketing: Strategy
Maximise response, conversion and ROI from your email campaigns with advanced techniques for segmenting, targeting, integration and automation. Packed with best practice examples and in-depth practical advice, you will be able to implement what you learn and start seeing the results immediately.
- Email Marketing: Strategy and Tactics
This two-day course is a step-by-step guide to building campaigns that get the very best from your email marketing. It provides you with a complete range of tools, plus advanced techniques and ideas to ensure your emails get better response, more conversions, and a higher ROI.
- Email Marketing: Tactics training course
This practical one-day training course will equip you with everything you need to create effective email marketing campaigns, from design to delivery to testing and analysis. Along with industry best practice examples, you’ll come away with all the information, guidance and practical tools to create effective, results-driven email campaigns. Every time.
- Google Analytics: Advanced
Maximise the effectiveness of your website and marketing initiatives with this intensive one day course around the advanced features of the Google Analytics interface. Create higher converting websites through deeper analytical insights and intelligence.
- Google Analytics: an Introduction
This hands-on one-day workshop covers both the fundamentals of the Google Analytics interface and the practical skills to use it. Learn what key reports to use on a daily basis and how to interpret them to make the most of your data.
- Google Analytics: the Complete Guide
This hands-on two-day workshop starts with the fundamentals of Google Analytics and takes you through to mastering the best advanced and customised features. You’ll leave with not only a detailed knowledge of Google Analytics but also the skills to get the very best from your data.
- Integrated Marketing Strategy
This one-day training course will enable you to develop a tailored approach to marketing strategy that fits clearly within your broader business strategy. It will provide practical application of the strategy process and enable you to develop and implement effective strategic approaches for your organisation.
- Marketing Automation
A comprehensive, information-packed one-day course on how to implement a successful marketing automation process that improves your response rates, your customer journey and your ROI.
- Mobile Marketing
This one-day course will provide practical advice about how to develop mobile strategy to meet your business objectives, your target audience's needs, and your budget. It will focus on delivering superior returns from your investment in mobile, in terms of consumer responses, brand interactions and transactions from mobile.
- Pay per Click (PPC)
Pay per click can be one of the most effective forms of online marketing. But it can also easily waste money. This one-day PPC training course will help you develop well structured and managed PPC campaigns to both increase the number and quality of visitors to your website and keep your acquisition costs to a minimum
- Search Engine Optimisation (SEO)
Discover the strategies, tools and techniques you need to improve your natural or organic search engine rankings. This practical one-day SEO course demystifies search engine marketing, helps you boost your position in search results and shows you how to get the most from your search campaigns and budgets.
- Search Marketing: SEO & PPC
90% of web users rely on search to help them reach their destination, so being top of the search rankings is crucial. This two-day training course covers everything you need to know about natural search engine optimisation (SEO) and Pay Per Click (PPC) advertising, showing you how to boost your rankings, increase the quantity and quality of visitors to your website and maximise your ROI.
- Social Media: Strategy
Whatever your goal; engagement, reach, advocacy, acquisition or reputation management, a presence in the social space has become essential. This one-day Social Media Strategy course will help you create a social media strategy that is effective, measurable, accountable, and contributes towards your long-term business objectives.
- Social Media: Strategy, Tools and Tactics
The complete guide to social media marketing: two highly practical, hands-on days that give you the skills, tools and confidence to create and execute the social media strategy that contributes towards, and has a positive effect on, your long-term business objectives.
- Social Media: Tools and Tactics
So you have your social media strategy, now translate your strategy into actions. Learn how to use some of the tools and processes you will need to run social media for your business, from community management, content creation and API (application program interfaces) to the social business.