Direct, data and digital marketing training courses

We're now in our 21st year of operation and in this time we have trained more than 70,000 marketers on professional open courses, plus 20,000 on in-company courses.

Training course programme at a glance

Our marketing training portfolio includes introductory and foundation training courses designed to meet the needs of those who are new to marketing, as well as more advanced and in-depth training courses for experienced marketers who seek to broaden their knowledge or extend their capability. We also host topical and specialist conferences, as well as a series of masterclasses for marketing leaders. Download the 'at a glance' programme »

Marketing training courses: designed by leading practitioners

IDM marketing training is exclusively developed and delivered by leading practitioners who are actively engaged in their specialist marketing discipline. Whereas many providers employ training staff to deliver off-the-shelf training courses, the IDM does not. Our delegates frequently tell us that the opportunity to engage and debate real-life marketing issues with active experts is one of the most stimulating and valuable features of IDM training courses. Read more here »

Most importantly, IDM marketing training courses are constantly refined in response to the delegate feedback we invite at the conclusion of every single training course we deliver. This process of constant assessment and enhancement ensures IDM marketing training courses remain vibrant, dynamic and tuned specifically to meet the needs and expectations of our delegates.

In-company marketing training

As well as our open course programme, IDM training courses can be delivered in-house – in their entirety or as single modules. We have a specialist unit that designs and delivers customised, in-company courses covering every discipline within direct, data and digital marketing. The choice and the opportunity are yours.

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