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Marketing training courses in direct, data and digital
Designed and delivered for marketers by marketers, every IDM training course gives you real-world, up-to-the-minute knowledge for the ever-changing needs of your role. Whether you’re new to marketing, or a seasoned professional, there’s a course to suit both your specialism and your level of expertise.
- Acquisition
- Affiliate marketing
- B2B marketing
- Business skills
- Campaign planning & strategy
- Copywriting
- Absolute Essentials of Direct and Digital Marketing
Digital media is fast, efficient and cost-effective, but the crucial core principles of direct marketing still apply and are more valuable than ever. - Affiliate Marketing
Learn how to create and implement effective digital affiliate marketing programmes. This practical, one-day training course combines knowledge-sharing - B2B Marketing Funnel: Strategy and Implementation
This new, B2B-specific training course combines practical know-how with detailed case studies to show you how the Attract, Engage, Nurture and Convert - Briefing and Evaluating Creative
Master the briefing process and get great creative work every time with this interactive training course delivered by some of the profession’s top cre - Complete Digital Copywriting
When planning digital marketing content, it’s crucial to understand the fundamental differences in how an audience reads, interprets and interacts wit - Complete Digital Marketing
The UK’s most definitive introduction to digital marketing and an IDM best-seller, this 3-day course helps you plan, manage and execute successful dig - Complete Direct and Digital Marketing
Combining offline and online marketing techniques presents unparalleled opportunities to engage customers in real-time, personal, two-way communicatio - Complete Email Marketing
This two-day course is a step-by-step guide to building effective campaigns, and provides you with a complete range of tools, techniques and ideas to - Content Marketing
In today’s connected, Googled, social world, what you know, what you share and how you leverage content can dramatically affect your success and trust - Copywriting for Social Media and Blogs
This hands-on, interactive one-day course will give you the knowledge and tools to create compelling social media copy and build a successful blog. It - Copywriting for Web and Email
Whether you’re writing, editing, repurposing or evaluating, this one-day training course will give you the knowledge and tools to produce effective we - Copywriting Masterclass
This highly practical copywriting masterclass reveals the secrets of really engaging copy that sells – whatever the medium. Packed with great ideas, v - Copywriting: An Introduction
Great copywriting will increase response and make a significant difference to your ROI for both direct and digital marketing campaigns. If you handle, - Customer Acquisition
This course uses proven strategies and award-winning case studies to show you exactly what you need to do to win more of the right customers. You wil - Customer Retention Strategy
This course will challenge some of the existing orthodoxies around customer relationship management, while helping you develop a retention strategy th - Customer Value Propositions: Creating the WOW factor!
In today’s challenging marketplace, this interactive workshop will help you create a marketing proposition that ensures standout for your brand and th - Data Analysis for Marketers
This two-day course will help you build a thorough understanding of the analytical processes, methodologies and techniques that can turn data into int - Data Driven Marketing
This one-day course will give you a thorough understanding of how to use data to make marketing decisions that are based on tangible results. It shows - Data Protection in Practice
An essential, plain English guide to help you understand how data protection legislation affects marketing and which data protection and privacy laws - Designing Persuasive Websites
Website visitor conversions can be as low as 0.5%. This one-day course will reveal persuasion techniques, design guidelines and decision paths that wi - Digital Marketing Strategy: Define, Plan, Deliver!
How to plan, create and deliver the marketing strategy that truly exploits the digital channels your customers have adopted. This one-day course gives - Digital Project Management
This intensive one-day training course will give you a clear understanding of how to successfully plan, run and control digital projects. It will help - eCRM: Online Customer Engagement
With customers having more choice, and more power, than ever before, eCRM has become a critical element of any good marketing strategy. This one-day c - Email Marketing: Building Effective Campaigns
This practical one-day training course will equip you with everything you need to create effective email marketing campaigns, from design to delivery - Email Marketing: Segmentation, Integration, Automation
Maximise response, conversion and ROI from your email campaigns with advanced techniques for segmenting, targeting, integration and automation. Packed - Google Analytics: Measurement and Insight
Create higher converting websites with this intensive, one-day training course that shows you how to harness the power of Google Analytics. Learn how, - IDM Essentials of Direct Marketing (online course)
The IDM Essentials of Direct Marketing course is a seven-hour online course giving you a robust introduction to direct marketing. It covers all the ba - Mobile Marketing
Mobile marketing is a unique, ‘always-on’ medium that’s delivering new customers and business at an escalating rate. Discover the benefits of the key - Mobile Marketing: Advanced
Optimise your mobile strategy, with this advanced one-day course that helps you get superior returns from your investment in mobile. Learn how to put - Multichannel Marketing
Learn how to evaluate, balance and blend online and offline channels and devices to create a fully integrated, customer-centric marketing strategy tha - Negotiation Skills
Every day you need to reach agreements with clients, suppliers or colleagues - on everything from objectives and deadlines to fees. Learn how to negot - Pay per Click (PPC)
Pay per click can be one of the most effective forms of online marketing. But it can also easily waste money. This one-day training course will help y - Pay per Click (PPC): Advanced
Discover advanced techniques to boost the quality and effectiveness of your PPC campaigns. This one-day course will show you how to get more high qual - Planning and Managing Marketing Campaigns
Direct marketing campaigns are often extremely complex, involving numerous media, multiple channels and a plethora of different suppliers. Learn how t - Presentation Skills
Deliver effective and confident presentations every time with this one-day course that helps you assess, address and overcome the things that can stop - Producing Integrated Print Communications
Pressure to keep costs low often forces marketers down a ‘one size fits all’ route when it comes to their print materials. This one-day course will he - Search Engine Marketing: SEO & PPC Integration
Nine out of ten web users rely on search to help them reach their destination, so being top of the search rankings is crucial. This two-day training c - Search Engine Optimisation (SEO)
Discover the strategies, tools and techniques that you need to improve your natural or organic search engine rankings. This practical one-day course d - Search Engine Optimisation (SEO): Advanced
A workshop-style training course that helps you apply the latest SEO techniques and advanced data design principles to maximise your website search ra - Social Media Strategy, Planning and Measurement
Whether for engagement, reach, advocacy, acquisition, CRM or reputation management, a presence in the social space has become essential. This one-day - Social Media Workshop for Marketers
Attend this hands-on workshop to understand how to practically select, set up, use, organise and measure your activity on social media on a daily basi - Testing and Analysis: Understanding Campaign Statistics
Learn the principles of statistical analysis and testing strategies in order to make the most of your customer data. By the end of this lively, one-da - Customer Experience:
Map key moments of truth and build profit
Become an expert in one of today’s most vital marketing disciplines. Learn why it’s absolutely crucial to see your organisation from your customers’ v
