IDM press releases newsfeed

New IDM Marketing Capabilities Council is formed to set best practice standards

Thu, 29 Mar 2012 00:00:00 GMT

The Institute of Direct and Digital Marketing has a new addition to its body of professional advisory Councils. The IDM Marketing Capabilities Council held its inaugural meeting earlier this month and today announces its mission and objectives.

The IDM pays tribute to pioneering marketer and former IDM Chairman George Smith

Tue, 06 Mar 2012 00:00:00 GMT

The IDM is sad to announce the passing of one of its original Chairmen, George Smith Hon F IDM, who died on Friday 2nd March after a long struggle with motor neurone disease.

Institute of Direct and Digital Marketing looks to appoint new CEO

Fri, 02 Mar 2012 00:00:00 GMT

Following the sad news of IDM co-founder Professor Derek Holder's passing last month Caroline Worboys, Chair of the IDM Trust, has today announced that the IDM have started their search for a new CEO.

Professor Derek A Holder BSc Hons F IDM

Wed, 15 Feb 2012 00:00:00 GMT

It is with great sadness that the Trustees and Directors of The Institute of Direct and Digital Marketing (IDM) announce that Professor Derek Holder, co-founder and Managing Director of the Institute, passed away yesterday (14th February 2012).

IDM puts “Do good to do well” at the heart of its 2012 conference

Thu, 02 Feb 2012 00:00:00 GMT

The Institute of Direct and Digital Marketing has taken a radical step with this year’s IDM B2B Marketing Conference by putting corporate responsibility at the heart of its message.

Marketers’ digital marketing skills are maturing says the IDM

Thu, 17 Nov 2011 00:00:00 GMT

The Institute of Direct and Digital Marketing has reported a definite trend towards a requirement for more advanced digital skills amongst marketers in 2011, confirming that practitioners’ capabilities in the discipline are maturing.

IDM honours over 400 graduates and reveals Educator of the Year 2011

Mon, 07 Nov 2011 00:00:00 GMT

Over 400 marketers were honoured at the annual Graduation Ceremony of the Institute of Direct and Digital Marketing on Friday – the IDM’s biggest to date.

Links of London to disclose its first mCommerce statistics at IDM event

Tue, 01 Nov 2011 00:00:00 GMT

A case study-led mobile marketing event from the IDM will reveal results from Links of London’s first venture into mCommerce, along with a detailed look at high profile mobile and app marketing campaigns from Heineken, Dorling Kindersley and Nike.

Leading marketers contribute to new IDM B2B Customer 2.0 playbook

Thu, 27 Oct 2011 00:00:00 GMT

The Institute of Direct and Digital Marketing’s B2B Council has launched the first in a series of substantial new content pieces featuring contributions from some of B2B’s leading UK experts.

New IDM data qualification smashes all targets

Wed, 19 Oct 2011 00:00:00 GMT

The newest qualification from the Institute of Direct and Digital Marketing has broken all records, achieving over 400 enrolments in just 8 months.

BMW provides brief for 2012 IDM Student Competition

Tue, 11 Oct 2011 00:00:00 GMT

The Institute of Direct and Digital Marketing has announced that Partners Andrews Aldridge and their client, BMW are to sponsor and to provide the brief for the 2012 IDM National Student Competition for undergraduates.

IDM partners IBM to reveal significant new CMO research

Fri, 07 Oct 2011 00:00:00 GMT

The Institute of Direct and Digital Marketing has secured an important exclusive at its first networking event of the autumn.

Nectar and O2 join IDM Speaker Faculty with new Multichannel Marketing course

Thu, 29 Sep 2011 00:00:00 GMT

Two extended case studies from O2 and Nectar are at the heart of a new, two-day Multichannel Marketing course from the Institute of Direct and Digital Marketing.

First four graduate with the IDM Award in Data Management

Wed, 13 Jul 2011 00:00:00 GMT

The first four marketers to graduate from the UK’s first ever professional data management qualification are: Adrian Gregory F IDM, Chairman, DQM Group; Prakash Kelshiker M IDM, Consultant at DataCrunch; Francesca Mauloni, Marketing Manager, Jigsaw Systems and David Rose from Data Advance.

University of Greenwich team wins IDM National Student Competition 2011

Fri, 01 Jul 2011 00:00:00 GMT

The winners of this year’s IDM National Student Competition were announced last night at a drinks reception attended by some of the biggest names in direct and digital marketing. AdVenture, a 4-strong team from the University of Greenwich took the coveted winner’s title for their excellent response to a real-world brief provided by the Training and Development agency for Schools (TDA).

Communicator Corp to sponsor IDM Email Marketing Qualification

Tue, 24 May 2011 00:00:00 GMT

As the IDM Award in Email Marketing enters its second year, the Institute of Direct and Digital Marketing is pleased to announce that Communicator Corp is to be the new qualification sponsor.

Newly rebranded IDM becomes only government-approved Institute for digital marketing

Tue, 17 May 2011 00:00:00 GMT

The IDM today reveals a major rebrand and a new name. With immediate effect, and following government approval, the widely respected professional development body for marketers becomes the Institute of Direct and Digital Marketing.

New data management qualification could improve customer trust

Tue, 12 Apr 2011 00:00:00 GMT

Using the right approach to privacy notices and permissions could help brands to gain consumer trust. With 60 per cent of consumers feeling they have lost control over the way their information is collected and processed*, adopting best practice and transparency could produce significant uplift in marketing performance. Understanding how to do this is at the heart of the new IDM Award in Data Management.

Google to give this year’s Annual IDM Lecture

Wed, 30 Mar 2011 00:00:00 GMT

The Institute of Direct Marketing has announced that the 2011 Annual IDM Lecture will be given by Google’s Director of Retail, Peter Fitzgerald on April 14.

B2B Barometer® indicates positive future for UK B2B market

Tue, 15 Mar 2011 00:00:00 GMT

The fourth wave of the B2B Barometer® - a series of market surveys carried out by B2B specialist research agency Circle Research and supported by ABBA (Association of Business to Business Agencies) and the Institute of Direct Marketing (IDM) - has been launched revealing some exciting insights into the world of business to business marketing.

Caroline Worboys elected Chair of the IDM Trust

Thu, 03 Mar 2011 00:00:00 GMT

The Institute of Direct Marketing (IDM) has elected former Callcredit Marketing Solutions MD and skilled entrepreneur, Caroline Worboys as Chair of the IDM Educational Trust. She replaces Professor David Miles who remains a trustee.

Top UK agencies join IDM Summer School programme

Fri, 18 Feb 2011 00:00:00 GMT

OgilvyOne, Rapp and EHS 4D Group have added their weight to the line-up of companies involved with the 2011 IDM Summer School, the Institute of Direct Marketing’s week-long practical introduction to the direct and digital profession, specifically for graduates and undergraduates.

IDM Conference bookings suggest the future’s bright in B2B

Fri, 11 Feb 2011 00:00:00 GMT

Bookings for the IDM B2B Conference 2011 are already up 50% on last year, suggesting that B2B marketers are optimistic about business in the months ahead.

IDM’s new course brings TV impact to direct marketing

Tue, 01 Feb 2011 00:00:00 GMT

The Institute of Direct Marketing (IDM) is to launch a new training course that for the first time recognises the importance of TV advertising as an essential component of an integrated, response-driven marketing communications programme.

IBM, American Express, GyroHSR & Earnest join IDM B2B Council

Wed, 19 Jan 2011 00:00:00 GMT

The Institute of Direct Marketing is pleased to announce the appointment of more senior marketers to its Business to Business advisory Council for 2011.

IDM announces Academy line-up at TFM&A

Fri, 14 Jan 2011 00:00:00 GMT

The Institute of Direct Marketing will be taking its respected IDM Academy to Technology for Marketing & Advertising on 1-2 March 2011, where three of the Institute’s top practitioner-tutors will deliver half-hour practical training seminars free to show visitors.

Trovus and the Institute of Direct Marketing (IDM) form partnership to deliver web and business intelligence

Wed, 24 Nov 2010 00:00:00 GMT

Trovus, a leading provider in specialist intelligence services based on its website technology that builds profiles of visiting organisations, today announced a new business partnership with the Institute of Direct Marketing (IDM) that underlines the importance of web and business intelligence for organisations undertaking digital marketing activities.

IDM gives posthumous honour to an exceptional digital marketer

Fri, 05 Nov 2010 00:00:00 GMT

The Institute of Direct Marketing has today awarded one of its highest accolades to an outstanding digital marketer and trainer, David Hughes DipDM F IDM, who sadly passed away in October at the age of 47.

New IDM course teaches how to measure social media marketing - and prove its effectiveness

Tue, 26 Oct 2010 00:00:00 GMT

In response to a swell in feedback amongst marketers on the need to prove the value of their social media programmes, the IDM has launched a new one-day course that gives marketers the tools and techniques to gather – and present to seniors – hard-nosed evidence of social media’s impact.

The third B2B Barometer® reveals new confidence amongst B2B marketers

Thu, 09 Sep 2010 00:00:00 GMT

The third in a series of IDM and ABBA-supported market surveys carried out by B2B specialist research agency Circle Research, has revealed exciting, positive changes in the market over a six month period. The B2B Barometer series provides a factual marketing perspective on how B2B companies are reacting to changes in the market.

University of Northumbria team wins 2010 IDM National Student Competition

Fri, 02 Jul 2010 00:00:00 GMT

The winners of this year’s IDM National Student Competition were revealed last night: Total Green Solutions, a 5-strong team from the University of Northumbria comprised of Nicole Anderson, Emma Boyle, Simon Burns, Anna Drury and Paul Middleton-Walker.

IDM’s top honours include Lifetime Achievement Award for George Smith

Fri, 18 Jun 2010 00:00:00 GMT

Last night, at its Annual IDM Lecture, the Institute of Direct Marketing awarded its highest accolades to three direct and digital marketing luminaries.

Annual IDM Lecture 2010 promises to challenge the fundamentals of modern marketing

Wed, 02 Jun 2010 00:00:00 GMT

Corporate philosopher Roger Steare is set to challenge the very foundations of marketing practice as he delivers the 2010 Annual IDM Lecture on June 17.

IDM and LSBU launch MSc in Digital Marketing

Thu, 20 May 2010 00:00:00 GMT

The Institute of Direct Marketing (IDM) and London South Bank University (LSBU) have today announced the launch of a new Masters of Science degree (MSc) in Digital Marketing.

New IDM course promises more profit from your customers

Mon, 29 Mar 2010 00:00:00 GMT

The Institute of Direct Marketing has launched a new 2-day course, Managing your Customers for Extra Profit, which has been designed and will be presented by two of the world's most respected customer management experts, Neil Woodcock F IDM and Andy Green F IDM. Together, they promise to give delegates the techniques that will help them lead their organisations on a path that will increase revenue and profits.

IDM appoints Terry Hunt as President

Mon, 22 Mar 2010 00:00:00 GMT

The Institute of Direct Marketing (IDM) has announced EHS 4D Chairman, Terry Hunt F IDM, is to become its new President.

IDM launches programme for change at its annual B2B Marketing conference

Fri, 12 Mar 2010 00:00:00 GMT

The Institute of Direct Marketing will launch a programme for change at its annual B2B Marketing conference in May at a time when, according to the IDM B2B Marketing Council, "innovation must drive transformation".

X-Factor team delivers IDM online engagement event

Thu, 25 Feb 2010 00:00:00 GMT

Released 25 February 2010: Speakers from the team behind the online success stories of X-Factor, Britain’s Got Talent and Poker Face will reveal their essential audience engagement strategies at an IDM networking event sponsored by Aprimo on 4 March in central London.

IDM responds to changing marketing landscape with 4 new courses

Fri, 19 Feb 2010 00:00:00 GMT

Released 19 February 2010: In response to the changing needs of marketers as they strive to keep up with ever-evolving marketing practices, the Institute of Direct Marketing has added four new digital training courses to its spring programme.

B2B Barometer® reveals improving UK B2B market.

Wed, 10 Feb 2010 00:00:00 GMT

The second in a series of market surveys carried out by B2B specialist research agency Circle Research and supported by ABBA and the IDM, reveals some exciting, positive changes in the market over a six month period. The B2B Barometer provides a factual marketing perspective on just how B2B companies are behaving in the market.

Social Media gains foothold in B2B communications as marketers increase budgets but inexperience will compromise results

Thu, 28 Jan 2010 00:00:00 GMT

Social media usage in B2B marketing campaigns is set for further growth this year as 62% of marketers plan to maintain or increase their budget spend. However, lack of experience is proving a stumbling block for many, reveals the first annual Social Media Census published by Cyance in association with The Institute of Direct Marketing (IDM).

Top brands join IDM B2B Marketing Council

Wed, 27 Jan 2010 00:00:00 GMT

Three senior marketers from Google, Vodafone Global Enterprise and Salesforce.com have joined the Institute of Direct Marketing’s Business to Business Marketing Council, which continues its work into 2010 to raise the profile of B2B marketing as a distinct discipline.

IDM launches free events programme with a seminar on “The Next Customer Revolution”

Wed, 16 Dec 2009 00:00:00 GMT

The Institute of Direct Marketing is to make its knowledge & networking events free to its members for 2010. To launch the programme, the IDM Data Council will host “The next customer relationship revolution”, presented by business writer and personal data and consumer empowerment researcher, Alan Mitchell on Thursday 28 January.

IDM graduate wins top student award for second year running

Mon, 09 Nov 2009 00:00:00 GMT

The 2009 top student for the Acxiom-sponsored IDM Diploma in Direct and Interactive Marketing has been awarded to Marie Orpen M IDM, who was the winner of the 2008 top student prize for the IDM Diploma in Digital Marketing. It is the first time in the Institute’s history that a graduate has achieved the top student award two years running.

Launch of new eCRM course takes IDM digital training to 50% of the Institute’s offering

Thu, 05 Nov 2009 00:00:00 GMT

The launch of a new eCRM training course from the Institute of Direct Marketing means that digital marketing courses now account for half of the IDM’s training output, underlining the still-growing importance of digital as a direct marketing channel.

IDM launches new MCap service to help maximise RoMI

Thu, 15 Oct 2009 00:00:00 GMT

After a successful global pilot, the IDM is launching a new Marketing Capabilities service (MCap). The service assesses an organisation's marketing skills and practice, enabling it to improve its capability and to maximise return on marketing investment.

IDM Business to Business Council puts the spotlight on Influencer Marketing

Thu, 08 Oct 2009 00:00:00 GMT

The IDM’s Business to Business Marketing Council is to run a knowledge and networking event which investigates one of marketing’s hottest topics, Influencer Marketing.

The IDM presents An Audience with…the UK’s most celebrated creative director, Steve Harrison

Tue, 15 Sep 2009 00:00:00 GMT

On September 30, the Institute of Direct Marketing presents a rare opportunity to hear from the man who Campaign magazine described as "the greatest DM creative of this generation". A celebrated creative director for over 15 years, Steve Harrison Hon F IDM will reveal the key to a consistently successful creative process when he examines "How to do better creative work".

IDM offers UK marketers a chance to be the first to hold an email marketing qualification

Thu, 10 Sep 2009 00:00:00 GMT

The Institute of Direct Marketing has launched the first UK qualification specifically designed for email marketers. Developed in association with The Email Academy, the IDM Award in Email Marketing will distinguish its holders as extremely skilled, qualified professionals, committed to the highest levels of best practice and equipped with the most up-to-the-minute knowledge in email technology and techniques.

Digital guru Chaffey launches IDM digital strategy course

Thu, 03 Sep 2009 00:00:00 GMT

Renowned digital marketing expert Dr Dave Chaffey is to deliver the IDM's newest digital marketing training course, Developing your Digital Marketing Strategy, due to launch this autumn.