This masterclass in Responsible Marketing will help you understand:

• Key terms used in data protection law that you need;
• What a good privacy notice looks like (and why getting it right is essential);
• Rules that apply on a channel-by-channel basis, from email to mail;
• Things you need to be aware of when marketing to different audiences, including B2B, B2C, children and employees;
• Nuances that apply when undertaking marketing in different sectors such as charities and financial services or when marketing about certain types of products e.g., alcohol, tobacco or health;
• Rules surrounding the use of cookies;
• Additional considerations that apply when using AI in your marketing.

Case studies and practice materials will be used throughout to bring everything to life.

The Responsible Marketing Masterclass will give you the tools to approach marketing with confidence, to problem solve and apply changes to ensure what is planned is compliant and where to go if further questions arise.

In other words, it is designed to help you undertake marketing in a trustworthy and compliant manner.

Course Categories: Responsible Marketing

See below for further course details and full programme information.

Ready to upskill your team with the IDM? Explore our Corporate Training option, here