Marketing courses in digital, direct and data
Choose your course from a portfolio that covers every important topic in today's digital, direct and data marketing, from foundation level to advanced
Copywriting Masterclass
Hone your copywriting skills with copywriting techniques that captivate and persuade your audience. Develop skills that help you connect with readers and inspire them to act. Through this course,...
AI-Powered Copywriting Masterclass
Unlock the potential of AI to enhance your copywriting skills. Discover how artificial intelligence tools can revolutionise your approach to content, from brainstorming to creating to editing....
Customer Retention Masterclass
Learn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and prospects. This course will give you the confidence...
Data Driven Marketing Masterclass
Drive your business forward by using data to improve results. Learn how to test channels for better outcomes. Understand what metrics count when evaluating performance and what you can do to apply...
Learn to lead Masterclass
Become a confident leader in the changing world of work. This 3-hour masterclass is guaranteed to leave you inspired, informed, and with a plan of action for the next 12 months. Learn more about...
Search Engine Marketing: SEO & PPC Masterclass
Drive sustained traffic growth through your SEO and PPC activity. Learn how to get higher search rankings, increase visitors to your site and maximise ROI on this intensive two-day course. Boost...
Search Engine Optimisation (SEO) Masterclass
Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design and usability. Discover keyword analysis...
Influencer Marketing Masterclass
This 1-day course gives a practical approach on how to work effectively with influencers to transform your marketing. Identify the right influencers for your brand and get the most out of...
Pay per Click (PPC) Masterclass
Structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that increase clicks and reduce costs. Understand effective...
Behavioural Economics Masterclass
A practical guide to harnessing irrational consumer decisions and making them, if not entirely predictable, then far more intelligible using Behavioural Economics principles.
Briefing and Evaluating Creative Work Masterclass
Learn how to get better results by crafting a brilliant brief. Discover the best way to write a clear proposition and get noticed through big creative ideas. Understand how to confidently evaluate...
Content Marketing Strategy Masterclass
Plan your content marketing to boost your success. During this course you'll develop a full understanding of goal setting and performance tracking. You'll leave with an assured grasp of strategy...
Writing for Content Marketing Masterclass
Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve your organisation's goals. Discover what content...
Managing Stakeholders Masterclass
Learn how to gauge the preferences, behaviours and workings styles of yourself and others to build more effective working relationships. Discover how to improve existing stakeholder relationships...
Customer Insight Masterclass
Boost value for you and your customers with customer insight. Learn how to gain a competitive advantage by understanding the behaviour of your customers and their value to you. Discover how to...
Integrated Marketing Strategy Masterclass
Learn how to plan your marketing activity effectively. Understand market and customer trends in your business environment through insights and research. Gain a sustainable advantage by managing...