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Jocelyn Cripps
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Joss Cripps is a subscription and membership-marketing consultant with over 20 years spent acquiring and retaining customers in the media,...
"Having your collar felt" - The protection the IDM GDPR Certificate can offer you
Blogs
The two most common questions I'm asked relating to the GDPR are: "Will the ICO be coming after me after the 25 May 2018?", and: "Can I expect the...
Should Digital Marketers be lean? Or agile?
Blogs
You can only have so many project proposals signed off that don't deliver or go over budget or miss deadlines before people start questioning your...
IDM Tutor Blog: How to Lead in a Crisis
Blogs
Many of the good old leadership approaches will always be prevalent; global crisis or not. It is, however, useful to be reminded that traditional...
Are your customers getting the email experience they want?
Blogs
Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...
The Future of Content
Blogs
The era of content marketing is starting to enter a crisis zone; it strives to overcome the stereotype of purely creating bad and irrelevant...
Are you using Digital Marketing Optimisation
Blogs
Although digital marketing have been called 'the most measurable ever' many times, the wealth of data we collect about our customers and visitors...
AI; It is big, it is clever and it is already affecting your job
Blogs
It is fair to say that this year has so far been the year of Artificial Intelligence (AI). On a near-daily basis more and more articles, reports...
Disrupt with your ideas, not your presentation.
Blogs
There’s a saying: it’s not what you say, but how you say it. The way you present your argument has a big effect on what you are trying to get...
Writing copy for fundraising - it's not all about you!
Blogs
Every experienced copywriter and direct and digital marketing professional is familiar with the concept of 'customer-centric' messaging. What many...
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