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DMA Telemarketing Guide
Best Practice Guides
Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a...
Knowledge and Network: Winning with Creative Data: The Economist: Mark Cripps
Blogs
Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data...
5 essentials of an effective digital transformation programme
Blogs
In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing...
IDM Knowledge and Network: Go for Growth - Chris Gentle
Blogs
Full video presentation of Chris Gentle, Partner for Insight and Research, Deloitte, 29 April 2014, Deloitte Auditorium. A launch pad for...
Get Your Copy Head On: Copy cabana relocates to the capital
Blogs
Copywriting? Isn't that old hat? Isn't it all about design and data now? Well those are important, but without concrete, credible copywriting...
10 things I wish I'd known
Blogs
This month the IDM got a new CEO. Mike Cornwell F IDM has led some of the most successful marketing agencies in the UK, so we're delighted he'll...
Martin Chillcott
Page
Director, Hotchilly Marketing
3 ways that online and offline copywriting differs
Blogs
People behave differently when they’re reading from a screen, compared to reading from a printed page. Those differences are so entrenched that...
Knowledge & Network: digital trends to watch in 2014
Blogs
The Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital...
Are fake news and high profile gaffes saving twitter? What can we learn from the mistakes?
Blogs
There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...
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