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Are fake news and high profile gaffes saving twitter? What can we learn from the mistakes?
Blogs
There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...
Do You Need a Data Protection Officer?
Blogs
The role of Data Protection Officer is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your...
What's up next when it comes to lead nurturing in 2017
Blogs
It's one thing capturing the attention of a potential client, it's another to convert them into a customer. Lead nurturing has been one of the...
Exciting new ways for digital projects to go wrong
Blogs
Two sayings sprung to mind recently as a project came to a close 'We learn from our mistakes' and 'You are never too old to learn'. The glossy new...
How to Achieve Your Professional Goals in 2023
Blogs
As we enter the new year, it's time to think about how you can achieve your professional goals in 2023. If you're looking to take on new...
IDM Learning Blog: What Is the Loyalty Loop and How Can It Help You Achieve Your Goals?
Blogs
A key element of Intelligent Marketing is putting the customer at the heart of what we do. What better place to start than understanding how and...
The IDM in APAC
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Delivering internationally renowned digital marketing training and qualifications to a wider audience IDM APAC provides courses in Malaysia,...
Last Things First: Do I Need Consent, Or Can I Use Legitimate Interest?
Blogs
You might be wondering why is this the last question you should be asking as a marketer. In my experience many marketers seem to be focusing on...
It's only ROI, but I like it: 3 ways to increase ROI from social media
Blogs
The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the 'Value of a...
How can brands use Facebook live?
Blogs
Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...
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