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Successful marketers never stop learning, and the IDM Continuing Professional Development (CPD) Award proves the currency of your marketing ability. IDM members, graduates and course delegates are registered for free.

Maintaining your CPD helps you acquire the personal qualities required throughout your professional life by supporting and recognising your ongoing professional advancement. By recording the time spent on activities outside of your day job that contribute to your personal development, you are working your way towards gaining the IDM CPD Award. 

Start today -  log your hours online now >

The IDM CPD Award also proves the currency of your formal membership and/or qualification honorific.

CPD Activities

Many activities count, including:

Development activity
Allowable hours
1. Qualification studies
Undertaking further education studies including recognised qualifications at degree, award, certificate, diploma and masters levels.
Up to 35 hours 
2. Training courses
Attending open (short course) and in-company training plus other modes of training with the IDM or other recognised training organisations.
Up to 35 hours 
3. Coaching and mentoring programmes
Receiving coaching and mentoring as part of a structured personal development plan. Also coaching and mentoring others to impart own expertise and experience as part of a structured programme.
Up to 20 hours 
4. Event participation
Attending events, excluding social or strictly networking meetings but including conferences, exhibitions, seminars, workshops, briefings, topical evening meetings, etc.
Up to 15 hours 
5. Promotion and appraisal
Recognition will be given for your growing responsibilities and performance as you progress through your career. This will be judged on a case-by-case basis, subject to relevant evidence from your employer.
Up to 10 hours
6. Imparting knowledge
Teaching, tutoring, lecturing and speaking including public presentations to conference and event audiences. Also includes authoring books, papers and articles for public publication, as well as coaching and mentoring.
Up to 10 hours
7. Technology training
Studies towards a recognised award, training and other structured extra-curricular development of knowledge and understanding of marketing-related technologies.
Up to 10 hours
8. Community contributions
Active involvement in IDM working groups, examinations boards, advisory councils, regional boards, project groups and committees. Also includes participation in similar activities for other organisations and community groups (e.g. charitable trusts, school associations) where your marketing and related management skills are deployed.
Up to 5 hours
9. Related private studies
Extra-curricular studies or research contributing to your professional development over and above the routine demands of your work.
Up to 5 hours
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Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The IDM B2B programme is excellent. The quality of the speakers and their delivery was flawless and incomparable to previous courses I have taken. The cluster-style classroom environment harnessed comfortable interactive sessions and made communication...

Róisín Hayden PG Dip DigM B2B,
Senior Events Executive, Deloitte & Touche

Train Your Team

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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