Enjoy the flexibility of devising your own personalised study routine with our online courses, created by experienced industry practitioners, using content that is unique to the IDM.
Online Professional Diplomas
This course will give you the key skills to plan and implement data-driven marketing campaigns that improve the way you acquire, retain and grow customers. Equivalent to Level 6 qualification
Online Professional Certificates
This course will help you achieve your business goals, by writing copy that engages and persuades your audience. Taught online in a live classroom over 10 weeks, with copywriting tasks and...
This award winning professional qualification course provides DPOs and Senior Marketing Managers with a solid working knowledge of the practical implications of the GDPR. Validated by the DMA.
Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results
Discover how Legitimate Interest and Consent have become the most common valid methods for processing data used by marketers. Validated by the DMA
Become an expert specialist in content marketing with the skills to confidently develop and manage content marketing campaigns, customer engagement and ROI.
Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing
Learn how to put the core principles, concepts and practical applications of direct and digital channels into action and how to plan and evaluate data-driven marketing campaigns
Learn how to put the core principles, concepts and practical applications of digital channels into practice and how to plan and evaluate digital marketing campaigns
Learn how to put the core principles, concepts and practical applications of direct mail into action and how to plan, develop and deliver highly targeted and personalised direct mail campaigns
Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.
The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities involving personal data are compliant to the GDPR and...
Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA
If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you