Enjoy the flexibility of devising your own personalised study routine with our online courses, created by experienced industry practitioners, using content that is unique to the IDM.
Discover how Legitimate Interest and Consent have become the most common valid methods for processing data used by marketers. Validated by the DMA
Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing
Learn how to put the core principles, concepts and practical applications of direct and digital channels into action and how to plan and evaluate data-driven marketing campaigns
Learn how to put the core principles, concepts and practical applications of digital channels into practice and how to plan and evaluate digital marketing campaigns
Learn how to put the core principles, concepts and practical applications of direct mail into action and how to plan, develop and deliver highly targeted and personalised direct mail campaigns
The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities involving personal data are compliant to the GDPR and...
Online Professional Certificates
Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results
Become an expert specialist in content marketing with the skills to confidently develop and manage content marketing campaigns, customer engagement and ROI.
Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.
This award winning professional qualification course provides DPOs and Senior Marketing Managers with a solid working knowledge of the practical implications of the GDPR. Validated by the DMA.
Learn how to confidently build Search Engine Optimisation (SEO) and Pay per Click (PPC) campaigns that optimise your organic search results and paid search performance.