Online courses
Enjoy the flexibility of devising your own personalised study routine with our online courses, created by experienced industry practitioners, using content that is unique to the IDM.
Online Professional Diplomas
IDM Professional Diploma in Digital Marketing
This course will teach you all you need to know about creating an effective omni-channel campaign strategy, bringing together digital and non digital channels. Use templates, processes and real...
Online Postgraduate Diplomas
IDM Postgraduate Diploma in Digital Marketing
This course is designed for intelligent marketing leaders, teaching you all you need to know to effectively develop and manage a successful marketing department in a digital world.
Online Professional Certificates
IDM Advanced Certificate in Digital Copywriting
This course will help you achieve your business goals, by writing copy that engages and persuades your audience. Taught online in a live classroom over 10 weeks, with copywriting tasks and...
IDM Professional Certificate in Social Media
The professional certificate in social media will teach you how to use data to create customer focused social media strategies. You will be taken through the entire lifecycle of developing an...
Online Awards
IDM Award in Behavioural Economics
Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results
IDM Award in Campaign Data Strategy
Do you want to understand how to use marketing campaign data to achieve your strategic goals?
IDM Award in Content Marketing Strategy
Design effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.
IDM Award in Customer Data Strategy
Do you want to gain the competitive edge, delight your customers and improve marketing performance?
IDM Award in Data & Analysis
Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing
IDM Award in Data Driven Marketing Planning
Is your marketing campaign planning done in silos and does it lack concrete data to inform your decision making?
IDM Award in Digital Marketing Strategy
Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.
IDM Award in Direct Mail
Learn how to put the core principles, concepts and practical applications of direct mail into action and how to plan, develop and deliver highly targeted and personalised direct mail campaigns
IDM Award in Email Marketing Strategy
Improve your email conversions, engagement and inbox placement through strategic planning of your email activity.
IDM Award in GDPR
The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities involving personal data are compliant to the GDPR and...
IDM Award in GDPR for Direct Mail
Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA
IDM Award in Marketing
If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you
To talk to one of our consultants today and discuss your needs, please contact ask@theidm.com or call 020 8614 0255