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Enjoy the flexibility of devising your own personalised study routine with our online courses, created by experienced industry practitioners, using content that is unique to the IDM.
This course will help you achieve your business goals, by writing copy that engages and persuades your audience. Taught online in a live classroom over 10 weeks, with copywriting tasks and...
Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results
Do you want to understand how to use marketing campaign data to achieve your strategic goals?
Design effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.
Do you want to gain the competitive edge, delight your customers and improve marketing performance?
Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing
Is your marketing campaign planning done in silos and does it lack concrete data to inform your decision making?
Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.
Learn how to put the core principles, concepts and practical applications of direct mail into action and how to plan, develop and deliver highly targeted and personalised direct mail campaigns
Improve your email conversions, engagement and inbox placement through strategic planning of your email activity.
The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities involving personal data are compliant to the GDPR and...
Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA