Discover how Legitimate Interest and Consent have become the most common valid methods for processing data used by marketers. Validated by the DMA

Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing

Learn how to put the core principles, concepts and practical applications of direct and digital channels into action and how to plan and evaluate data-driven marketing campaigns

Learn how to put the core principles, concepts and practical applications of digital channels into practice and how to plan and evaluate digital marketing campaigns

Learn how to put the core principles, concepts and practical applications of direct mail into action and how to plan, develop and deliver highly targeted and personalised direct mail campaigns

In just two hours, find answers to the GDPR questions every marketer needs to know and become a qualified GDPR practitioner. Validated by the DMA

Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA

Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results

Become an expert specialist in content marketing with the skills to confidently develop and manage content marketing campaigns, customer engagement and ROI.

Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.

This award winning professional qualification course provides DPOs and Senior Marketing Managers with a solid working knowledge of the practical implications of the GDPR. Validated by the DMA.

Learn how to confidently build Search Engine Optimisation (SEO) and Pay per Click (PPC) campaigns that optimise your organic search results and paid search performance.

Become a qualified social media expert with the mix of skills you need to confidently deliver a robust social strategy and measurable ROI.

This course will give you the key skills to plan, manage and evaluate digital marketing campaigns, including: social, email, PPC, SEO, display, content and affiliate. Equivalent to Level 6 (Bachelor's Degree) qualification.

Gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve results, ROI and increase customer interactions.

Gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.

Learn how to build an integrated search marketing strategy; learn how to improve natural search results and paid search ROI.

Gain the skills to deliver a robust social strategy that delivers measurable results and ROI.

Gain the skills and confidence to define your organisation’s data strategy with our online introduction course

Learn the key principles of Data-Driven Marketing with this online introduction course, designed for those new to the profession or who need to expand their marketing skill set.

Gain vital insights into the core principles, concepts and practical applications in digital marketing with our comprehensive entry-level introduction to the fastest growing marketing channel.