Get the skills and confidence you need to optimise your eCommerce performance

  • You will learn to
  • Details
  • Course availability

During your Award in Digital Marketing Strategy, you will learn to:

  • Use data to underpin the effectiveness of your digital campaigns, bring together your strategic planning for your SEO, PPC, Affiliate, Display mobile and website activity.

Home Learning

All learning products and services are currently being delivered digitally using the following engaging formats:

Virtual Classroom: Tutor led, live, online classroom environments, find out more here: Virtual Classroom

Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience, find out more here: Online Learning


Online (35 CPD hours)

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To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Study Mode Location Member Non-Member Exam Fee  
Anytime Online Online £450.00 £495.00 -

NB: Prices above subject to VAT

Qualification Information

Digital marketing planning

  • The power of omnichannel campaigns
  • Implementing the integrated planning process
  • Strategic campaign briefing
  • Defining SMART objectives

How to scale your search engine opportunities

  • Affiliate marketing strategy
  • Display marketing strategy
  • Search engine marketing strategy

Making the most of mobile marketing

  • An introduction to mobile marketing strategy
  • Developing a mobile marketing strategy
  • Measure and test your mobile marketing activity

Putting your customers at the heart of your website design

  • Customer centric website strategy
  • Website campaign strategy
  • Measuring effectiveness of websites

This course is for marketing managers who want to understand more about digital marketing strategy, and digital Marketing Executives looking to step up their strategic thinking.


Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

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