Get the skills and confidence you need to optimise your eCommerce performance
IDM Award in Digital Marketing Strategy
(Award DigM)
Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.
- You will learn to
- Details
- Course availability
During your Award in Digital Marketing Strategy, you will learn to:
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Use data to underpin the effectiveness of your digital campaigns, bring together your strategic planning for your SEO, PPC, Affiliate, Display mobile and website activity.
Home Learning
All learning products and services are currently being delivered digitally using the following engaging formats:
Virtual Classroom: Tutor led, live, online classroom environments, find out more here: Virtual Classroom
Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience, find out more here: Online Learning
Details
- Level
- 6
- Duration
- Online (35 CPD hours)
Get in touch...
To discuss your options, please get in touch with one of our learning and development team:
Qualification Information
Digital marketing planning
- The power of omnichannel campaigns
- Implementing the integrated planning process
- Strategic campaign briefing
- Defining SMART objectives
How to scale your search engine opportunities
- Affiliate marketing strategy
- Display marketing strategy
- Search engine marketing strategy
Making the most of mobile marketing
- An introduction to mobile marketing strategy
- Developing a mobile marketing strategy
- Measure and test your mobile marketing activity
Putting your customers at the heart of your website design
- Customer centric website strategy
- Website campaign strategy
- Measuring effectiveness of websites
This course is for marketing managers who want to understand more about digital marketing strategy, and digital Marketing Executives looking to step up their strategic thinking.
Online
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.
Get in touch...
To discuss your options, please get in touch with one of our learning and development team: