IDM Professional Qualifications
Whatever your experience level or specialism, there's an IDM qualification to advance your knowledge and confirm your experience
Transform your career with the right digital or data-driven marketing qualification
To help every marketer find the right course, we have developed four distinct levels of Qualification: Awards, Certificate, Professional and Postgraduate.
Equivalent to a Level 6 qualification. Recommended for professionals with approximately 18 months+ experience who want to develop their marketing knowledge and skills
This course will teach you all you need to know about creating an effective omni-channel campaign strategy, bringing together digital and non digital channels. Use templates, processes and real...
Equivalent to a level 7 qualification. Recommended for more senior professionals with a few years' experience who want to gain a professional marketing qualification working at a strategic level
Become a professionally qualified and recognised data-driven marketing practitioner capable of developing a customer-centric approach that uses customer insight to improve the data-driven...
Equivalent to a Level 5 qualification. Recommended for marketers with some prior experience who wish to develop their expertise in a specific or specialised discipline
This course will help you achieve your business goals, by writing copy that engages and persuades your audience. Taught online in a live classroom over 10 weeks, with copywriting tasks and...
Equivalent to a Level 4 and 5 qualification. The IDM Awards provide thorough grounding in a chosen subject area. Recommended for those new to marketing or looking to refresh their knowledge in the fundamentals.
Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results
Discover how Legitimate Interest and Consent have become the most common valid methods for processing data used by marketers. Validated by the DMA
Become an expert specialist in content marketing with the skills to confidently develop and manage content marketing campaigns, customer engagement and ROI.
Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing
Learn how to put the core principles, concepts and practical applications of direct and digital channels into action and how to plan and evaluate data-driven marketing campaigns
Learn how to put the core principles, concepts and practical applications of digital channels into practice and how to plan and evaluate digital marketing campaigns
Learn how to put the core principles, concepts and practical applications of direct mail into action and how to plan, develop and deliver highly targeted and personalised direct mail campaigns
Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.
The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities involving personal data are compliant to the GDPR and...
Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA
If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you
Learn how to confidently build Search Engine Optimisation (SEO) and Pay per Click (PPC) campaigns that optimise your organic search results and paid search performance.