IDM Professional Qualifications
Whatever your experience level or specialism, there's an IDM qualification to advance your knowledge and confirm your experience
Transform your career with the right digital or data-driven marketing qualification
To help every marketer find the right course, we have developed four distinct levels of Qualification: Awards, Certificate, Professional and Postgraduate.
Equivalent to a level 7 (Master's degree) qualification, similar to a Master's degree. Recommended for more senior professionals with a few years' experience who want to gain a professional marketing qualification working at a strategic level
Become a professionally qualified and recognised data-driven marketing practitioner capable of developing a customer-centric approach that uses customer insight to improve the data-driven marketing communications mix and CRM....
Broaden your strategic marketing expertise and be recognised as a professionally qualified data-driven marketer in both B2C and B2B. Expand your skill set and widen your career options
Develop the strategic digital planning, digital transformation and real-time automation techniques you need to confidently create customer-centric digital marketing campaigns that drive exceptional and dynamically optimised...
Develop deep, strategic digital marketing expertise and achieve business objectives in both B2C and B2B. Ideal for marketers who want to broaden their skill set and widen their professional recognition
Equivalent to a Level 6 (Bachelor's degree) qualification, similar to an undergraduate degree. Recommended for professionals with approximately 18 months+ experience who want to develop their marketing knowledge and skills
This course will give you the key skills to plan and implement data-driven marketing campaigns that improve the way you acquire, retain and grow customers. Equivalent to Level 6 (Bachelor's Degree) qualification
Using data-driven marketing channels effectively is vital to any business. Enrol on this comprehensive qualification and gain the skills to plan, implement and integrate online and offline data-driven campaigns
This course will give you the key skills to plan, manage and evaluate digital marketing campaigns, including: social, email, PPC, SEO, display, content and affiliate. Equivalent to Level 6 (Bachelor's Degree) qualification.
This course will give you the key skills to plan, manage and evaluate digital marketing campaigns, including: social, email, PPC, SEO, display, content and affiliate. Equivalent to Level 6 (Bachelor’s Degree) qualification.
Equivalent to a Level 5 qualification. Recommended for marketers with some prior experience who wish to develop their expertise in a specific or specialised discipline
This course will help you achieve your business goals, by writing copy that engages and persuades your audience. Taught online in a live classroom over 10 weeks, with copywriting tasks and individual coaching.
Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results
Become an expert specialist in content marketing with the skills to confidently develop and manage content marketing campaigns, customer engagement and ROI.
Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.
This award winning professional qualification course provides DPOs and Senior Marketing Managers with a solid working knowledge of the practical implications of the GDPR. Validated by the DMA.
Learn how to confidently build Search Engine Optimisation (SEO) and Pay per Click (PPC) campaigns that optimise your organic search results and paid search performance.
Become a qualified social media expert with the mix of skills you need to confidently deliver a robust social strategy and measurable ROI.
Equivalent to a Level 4 qualification. The IDM Awards provide thorough grounding in a chosen subject area. Recommended for those new to marketing or looking to refresh their knowledge in the fundamentals.
Discover how Legitimate Interest and Consent have become the most common valid methods for processing data used by marketers. Validated by the DMA
Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing
Learn how to put the core principles, concepts and practical applications of direct and digital channels into action and how to plan and evaluate data-driven marketing campaigns
Learn how to write copy for digital channels and consistently produce copy that builds your brand and gets results
Learn how to put the core principles, concepts and practical applications of digital channels into practice and how to plan and evaluate digital marketing campaigns
Learn how to put the core principles, concepts and practical applications of direct mail into action and how to plan, develop and deliver highly targeted and personalised direct mail campaigns
In just two hours, find answers to the GDPR questions every marketer needs to know and become a qualified GDPR practitioner. Validated by the DMA