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Whatever your experience level or specialism, there's an IDM qualification to advance your knowledge and confirm your experience
Our qualifications will equip you with data driven approaches to help you put your customers at the heart of effective marketing campaigns in this digital world.
To help you find the right marketing course for you, you will find four distinct levels of Qualification: Awards, Certificate, Professional Diploma and Postgraduate Diploma.
Elevate your strategic marketing approach, focusing on strategic planning, briefing, and channel planning.
Level 6 qualification and will take you approximately a year to complete, choose from flexible learning in your own time or tutor led. Recommended for professionals with 18 months+ experience who want to develop their marketing knowledge and skills
This qualification is your roadmap to success in leading a team to develop and implement multichannel marketing campaigns.
Choose from flexible learning in your own time or tutor led. This is our most challenging course pitched at the same level as a masters degree, this course is aimed at supporting experienced marketers in their transition into being a great marketing leader.
A level 7 qualification, recommended for more senior professionals with a few years' experience who want to gain a professional marketing qualification working at a strategic level
Thanks for visiting our Digital Diploma course page, we have updated this course to incorporate all you need to know about digital marketing, data driven marketing, customer centric marketing and...
In conjunction with IDM's strategic partner Southampton Data Science Academy (SDSA) learn how to leverage leading-edge technologies for your organisation. Gain the specialist knowledge and skills...
This course will help you achieve your business goals, by writing copy that engages and persuades your audience. Taught online in a live classroom over 10 weeks, with copywriting tasks and...
Awards are our most accessible qualifications, they are designed to give you a concise deep dive in to specific roles or areas of marketing.
We offer awards from level 4 to level 7.
Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results
Do you want to understand how to use marketing campaign data to achieve your strategic goals?
Design effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.
Do you want to gain the competitive edge, delight your customers and improve marketing performance?
Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing
Is your marketing campaign planning done in silos and does it lack concrete data to inform your decision making?
Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.
Learn how to put the core principles, concepts and practical applications of direct mail into action and how to plan, develop and deliver highly targeted and personalised direct mail campaigns
Improve your email conversions, engagement and inbox placement through strategic planning of your email activity.
The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities involving personal data are compliant to the GDPR and...
Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA
If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you