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The single most important differentiating factor for any company is its people. Finding, supporting and developing skilled and motivated staff has always been one of the most challenging jobs in business. In the digital age, where marketing methods and the skills necessary for delivering objectives, strategy and tactics are changing continuously, being responsible for building a marketing team that can drive business growth takes focus.

That’s where the IDM can help. Over the past thirty years, the IDM has helped thousands of companies, and those tasked with building their marketing capabilities, to develop world-class teams.

During more than 30,000 lectures, workshops, tutorials and mentoring sessions, the IDM has done everything possible to help businesses, from the smallest SMEs to the biggest multinational corporations, to do more with their existing teams.

The IDM has the UK’s most comprehensive range of specialist courses and professional marketing qualifications and all of them are now available to you and your team with our customized in-house marketing training programs. From one-day programmes for beginners to our post graduate program, we have it covered.

World class training programs delivered by world class tutors 

As an awarding body for the marketing industry we have to pass stringent quality controls for all our training programs that most of our competitors don’t. Why not ask how others measure their content quality and you’ll see the difference.

However we also know that how that content is delivered is key. We are continuously developing our roster of outstanding specialist practitioner tutors. Many of our training consultants are thought leaders in business and each individual is renowned for their practical experience, specialist knowledge and exceptional training skills. 

Our trainers are fully supported by an experienced and friendly team of program managers who make the successful delivery of every in-company training engagement a priority. All of which makes the IDM uniquely qualified to solve even the most unique training challenge you are currently trying to meet.

The first step towards the solving your immediate or long-term challenge is to contact our learning and training advisors today: call us on +44(0)20 8614 0273 or email

The IDM has worked with brands around the world for more than 30 years to keep their marketing relevant. F
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Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Very well planned and executed course. I appreciated the exercises and scenarios within these as it helped understand the content better. Great case studies!

Michelle King,
Marketing Campaigns Manager, K2

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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