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Helping organisations to build world-class marketing capabilities using our proprietary 5 step marketing transformation programme
The single most important differentiating factor for any company is its people. Finding, supporting and developing skilled and motivated staff has always been one of the most challenging jobs in business. In the digital age, where marketing methods and the skills necessary for delivering objectives, strategy and tactics are changing continuously, being responsible for building a marketing team that can drive business growth takes focus.
That's where the IDM can help. Over the past thirty years, the IDM has helped thousands of companies, and those tasked with building their marketing capabilities, to develop world-class teams.
During more than 30,000 lectures, workshops, tutorials and mentoring sessions, the IDM has done everything possible to help businesses, from the smallest SMEs to the biggest multinational corporations, to do more with their existing teams.
The IDM has the UK's most comprehensive range of specialist courses and professional marketing qualifications and all of them are now available to you and your team with our customised in-house marketing training programmes. From one-day programmes for beginners to our post graduate programme, we have it covered.
As an awarding body for the marketing industry we have to pass stringent quality controls for all our training programmes that most of our competitors don't. Why not ask how others measure their content quality and you'll see the difference.
However we also know that how that content is delivered is key. We are continuously developing our roster of outstanding specialist practitioner tutors. Many of our training consultants are thought leaders in business and each individual is renowned for their practical experience, specialist knowledge and exceptional training skills.
Our trainers are fully supported by an experienced and friendly team of programme managers who make the successful delivery of every in-company training engagement a priority. All of which makes the IDM uniquely qualified to solve even the most unique training challenge you are currently trying to meet.
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