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With 25 years’ experience and a global remit, we deliver successful in-house training courses worldwide. As an awarding body, and part of the DMA Group, we exceed rigorous standards, teach only best practice and have a strict selection process for the direct, digital and data training consultants who deliver our training courses. 

Why the IDM is a trusted marketing training partner for hundreds of brands:

  • We are the leading awarding body for qualifications in the direct and digital marketing profession, including the best-selling IDM Diploma in Digital Marketing (Dip DigM)
  • More than 62,000 professionals have attended our public courses and 12,000 have graduated with an IDM marketing qualification
  • Leading brands in major global markets, as well as small and medium businesses, choose the IDM to develop their marketing capability in an ever-changing digital landscape
  • We have developed a unique 5-stage approach to assess, design, deliver, embed and measure in-house marketing training programmes, and nurture on-going learning to meet your HR / L&D objectives
  • IDM trainers are experienced marketing practitioners who teach using practical and interactive methods – your marketers will be able to do more from day one
  • You’ll get the most current and relevant content, as the IDM training portfolio includes over 40 direct, digital, data and creative (copywriting) marketing courses and 11 marketing qualifications which you can mix and match, adding case studies, templates, best practice examples, assessments and quizzes
  • Marketing training can be delivered face to face, online or blended which is helpful when you have geographically spread teams
  • In-house marketing qualification programmes can be IDM-accredited and therefore recognised worldwide
  • We offer membership packages and the IDM Continuing Professional Development (CPD) scheme
  • Above all, we understand you are unique. Our ultimate goal is to offer flexible, practical solutions to optimise the capability of your marketers

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Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The course was delivered at a good pace and encouraged participation for all attendees. Felix in particular was very good and provided many useful points of information. Thank you!

Helen Main,
Peugeot Citroen

Train Your Team

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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