Membership FAQ | Institute of Data & Marketing | IDM

These are some of the frequently asked questions about DMA professional membership

How much is Professional Membership?

Professional Membership is just £295 a year (+VAT), giving you access to discounts on all DMA qualifications and masterclasses powered by the IDM, free DMA events and research reports, and access to the DMA Membership Hub containing over 200+ bite size modules to improve your marketing skill set.

How long does the application process take?

You can expect to hear from us by email 3-5 working days after we receive your application. We need this time to assess your experience and qualifications so that we can offer you the level of membership that is relevant to you and get any necessary approvals from the Professional Standards Committee. Once we have received your payment your membership will start.

What methods of payment are available?

We accept payment by Direct Debit (annually or quarterly payment), all major credit and debit cards and BACS transfer. If you choose to pay by Direct Debit, you will save 10% on the subscription fee. Payment must be made by you personally, we do not accept payment from company accounts.

If you have any queries regarding payment for your membership, please contact our finance team on or 020 7291 3364.

What do I do if my company has agreed to pay for my membership?

As your DMA professional membership is personal to you, we can only accept payment from you. If your company is funding your membership, you should claim the subscription fee as an expense. VAT invoices are provided.

Can the DMA provide evidence of membership to an employer?

Provided you have given your consent, we can provide employers or reference services with confirmation of your membership status.

How long does my membership last?

The subscription fees we advertise are for 1 year.

If you are paying by Direct Debit, your membership will be renewed automatically until such time as you tell us you do not wish to renew. In this event, please make sure you give us a minimum of 10 working days' notice so that we can cancel your Direct Debit.

If you pay your membership subscription fee by credit/debit card or BACS, we will remind you when your membership renewal is due.

My membership lapsed, can I rejoin?

Yes, you can rejoin at any time. Simply fill out our application form.

I submitted my application to become a member and I still have not heard back, what should I do?

Don't worry, your application is being processed. We aim to review all applications within 48 hours, but depending on volume, it can take up to 5 working days. If you haven't heard after a week, please contact for an update.

I haven't received a welcome pack, can I get a replacement?

We no longer provide physical welcome packs, however, we will happily provide a replacement welcome letter via email. We would ask however that you check that your contact details are correct and up to date on the MyDetails tab in MyAccount. Please contact for your replacement welcome letter.

Can I use my membership honorifics in my email signature, CV and Business Cards?

Yes, you can. Full Members can use M IDM and Fellow Members F IDM.

How do I request a replacement Membership Certificate?

If your certificate has been lost or damaged please contact to request a digital replacement.

How do I request a replacement Membership Card?

DMA professional membership cards are not provided to new joiners and we are therefore no longer sending replacement cards.

What is my DMA professional membership number?

Your DMA professional membership number is no longer needed to access the DMA or IDM website. Your unique identifier is the email address you provided when joining as a member.

How do I access the DMA professional membership directory?

We have removed this feature to protect our member's data.

Can I find out more about the DMA Continuing Professional Development Award?

We have a dedicated FAQ page for our CPD award, click here to read.

I am studying with the DMA Learning, am I a member?

While you are studying towards an DMA Professional qualification (Diploma or Postgraduate) powered by the IDM, you get access to the benefits of the membership for the duration of your studies (up to your graduation), but you are not a member and should not use member honorifics.

I have just graduated with the DMA, do I get a special offer?

Yes, you do! Recent graduates get their first year's membership for only £99 +VAT. Contact for more information

I work in marketing education, do I receive a discount?

Yes, you are eligible for a discount of 15%. You'll need to supply us with evidence of your employment to receive the discount. Email for more information.

I contribute to the DMA Councils/Working Groups, do I receive a discount?

Yes, you can get your membership for £99 +VAT during the period you are a contributor to the DMA. Contact or for more information,

Does DMA have Honorary members?

IDM Honorary Fellowship is occasionally awarded for exceptional contribution to the direct, digital and data-driven marketing industry. This is by invitation only.

Does the DMA still offer the Lifetime Achievement Award?

The Award is given on a discretionary basis when the DMA considers that a particular individual has made an exceptional contribution to the marketing industry and the DMA.

If you have any additional questions that have not been covered here, please contact

You can read the terms and conditions of membership in full here.