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As the ever changing marketplace presents new challenges, it is necessary to adopt new personal productivity skills and collaborative agile...
Reclaiming the Other 3 Ps - Digital Marketing Fundamentals
Reclaiming the Other 3 Ps - Digital Marketing Fundamentals The role of the Marketing Department in modern organisation The disruptive effects of...
B2B Account Based Marketing
Learn how to develop a successful Account Based Marketing (ABM) programme. From an understanding of the principles through to practical exercises,...
GDPR: The Basics
This two-hour evening course will help you understand all the key aspects of GDPR. Learn about Personally Identifiable Information, processing,...
Mobile Marketing: The Complete Guide
This intensive two-day course will guide you through the process of defining a mobile vision and strategy for your business. Gain practical skills...
Marketing Automation: Essentials
Learn how marketing automation can boost your business. Understand the major platforms and discover how to buy systems that work for you. Gain the...
Create the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your...
PR in a Changing Digital Landscape
Learn how to deliver a digital PR campaign that creates impact. Create a better story with effective content that engages a multi-channel...
IDM Masterclass: Social Media Crisis Management
Understand your organisation's ability to respond to a social media crisis, how to structure and plan an effective response to a social media crisis