IDM Membership

British Airways

Understand your organisation's ability to respond to a social media crisis, how to structure and plan an effective response to a social media crisis

In today's digital world, everyone's a publisher with their own voice. But how do you make sure your story is heard? Learn how to deliver a PR...

This course will take you step-by-step through each stage of the communication process - from planning to post campaign analysis. You'll be able...

Create the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your...

Learn how to develop a successful Account Based Marketing (ABM) programme. From an understanding of the principles through to practical exercises,...

Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA

Testing the front end