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Join us for a unique one-day leadership course that will reveal and then equip you in the new leadership competencies that modern leaders need in...
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IDM Award in Consent and Legitimate Interests
QualificationDiscover how Legitimate Interest and Consent have become the most common valid methods for processing data used by marketers. Validated by the DMA -
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Customer Retention
CourseLearn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and... -
Customer Insight
CourseBoost value for you and your customers with customer insight. Learn how to gain a competitive advantage by understanding the behaviour of your... -
Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design...
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Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to...
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Learn how marketing automation can boost your business. Understand the major platforms and discover how to buy systems that work for you. Gain the...
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B2B Account Based Marketing
CourseLearn how to develop a successful Account Based Marketing (ABM) programme. From an understanding of the principles through to practical exercises,... -
IDM Award in Behavioural Economics
QualificationLearn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments...