IDM Membership

British Airways

Understand your organisation's ability to respond to a social media crisis, how to structure and plan an effective response to a social media crisis

Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments...

This course is designed to equip senior marketing leaders (CMO's, Marketing Directors, VP's) with the knowledge, skills and confidence to develop...

Create the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your...

Boost value for you and your customers with customer insight. Learn how to gain a competitive advantage by understanding the behaviour of your...

Learn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and...

Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA

Reclaiming the Other 3 Ps - Digital Marketing Fundamentals The role of the Marketing Department in modern organisation The disruptive effects of...