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IDM Award in Data Driven Marketing Planning
Is your marketing campaign planning done in silos and does it lack concrete data to inform your decision making?
Pay per Click (PPC)
Structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that...
Leadership for the Modern Marketer
Become the best leader you can be, using the two key principles of hacking: speed and impact. Learn how to apply yourself at work to drive your...
Google Analytics: The Complete Guide
This two-day course gives you a comprehensive understanding of Google Analytics. Learn how to get accurate reports that help you boost your...
Content Marketing Strategy
Plan your content marketing to boost your success. During this course you'll develop a full understanding of goal setting and performance...
Google Analytics: Essentials
A one-day course that gives you best practice guidelines on analysing data trends. Get an overview of the Google Analytics dashboard and learn how...
IDM Professional Marketing Diploma (Dip MA)
Intelligent digital marketing campaigns have their customer, data, and content at the heart of them. Move your marketing skills forward with the...
Learn how to gauge the preferences, behaviours and workings styles of yourself and others to build more effective working relationships. Discover...
Storytelling for Marketers
The course explores and explains the key components, characters and narratives that create persuasive and memorable communications.