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IDM Certificate in Digital and Data Driven Marketing
Gain the IDM Certificate in Digital and Data Driven Marketing to impress employers who expect graduates to come equipped with a good understanding...
Pay per Click (PPC)
Structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that...
Programmatic Marketing: Essentials
Learn how programmatic can transform your marketing and support your goals. Design experiments and analyse outcomes to determine return on...
Content Marketing Strategy
Plan your content marketing to boost your success. During this course you'll develop a full understanding of goal setting and performance...
Leadership for the Modern Marketer
Become the best leader you can be, using the two key principles of hacking: speed and impact. Learn how to apply yourself at work to drive your...
Google Analytics: The Complete Guide
This two-day course gives you a comprehensive understanding of Google Analytics. Learn how to get accurate reports that help you boost your...
Google Analytics: Essentials
A one-day course that gives you best practice guidelines on analysing data trends. Get an overview of the Google Analytics dashboard and learn how...
Learn how to work effectively with influencers to transform your marketing. Identify the right influencers for your brand and get the most out of...
Learn how to devise and implement a successful eCommerce strategy. Discover how to understand omnichannel shoppers and identify their needs....
Storytelling for Marketers
The course explores and explains the key components, characters and narratives that create persuasive and memorable communications.