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  • Gain the IDM Certificate in Digital and Data Driven Marketing to impress employers who expect graduates to come equipped with a good understanding...
  • Structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that...
  • Learn how programmatic can transform your marketing and support your goals. Design experiments and analyse outcomes to determine return on...
  • Plan your content marketing to boost your success. During this course you'll develop a full understanding of goal setting and performance...
  • Become the best leader you can be, using the two key principles of hacking: speed and impact. Learn how to apply yourself at work to drive your...
  • This two-day course gives you a comprehensive understanding of Google Analytics. Learn how to get accurate reports that help you boost your...
  • A one-day course that gives you best practice guidelines on analysing data trends. Get an overview of the Google Analytics dashboard and learn how...
  • Learn how to work effectively with influencers to transform your marketing. Identify the right influencers for your brand and get the most out of...
  • Learn how to devise and implement a successful eCommerce strategy. Discover how to understand omnichannel shoppers and identify their needs....
  • The course explores and explains the key components, characters and narratives that create persuasive and memorable communications.
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