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Pay per Click (PPC)
Structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that...
Google Analytics: The Complete Guide
This two-day course gives you a comprehensive understanding of Google Analytics. Learn how to get accurate reports that help you boost your...
Storytelling for Marketers
The course explores and explains the key components, characters and narratives that create persuasive and memorable communications.
IDM Award in Data & Analysis - Pearson (Award DM)
Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing
An Introduction to Data & Analysis
Gain the skills and confidence to define your organisation’s data strategy with our online introduction course
IDM Award in Direct Mail - Pearson (Award DirM)
Learn how to put the core principles, concepts and practical applications of direct mail into action and how to plan, develop and deliver highly...
Learn how to gauge the preferences, behaviours and workings styles of yourself and others to build more effective working relationships. Discover...
Programmatic Marketing: Essentials
Learn how programmatic can transform your marketing and support your goals. Design experiments and analyse outcomes to determine return on...
GDPR: Essentials B2B
B2B marketers must prepare for when the GDPR comes into force. This course will give a comprehensive overview of the GDPR and the preparations B2B...
IDM Professional Diploma in Digital Marketing with B2B (Dip DigM B2B)
2 days’ B2B-focused training taken in addition to the 16 modules of the Professional Diploma in Digital Marketing. Students will need to...