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  • B2B marketers must prepare for when the GDPR comes into force. This course will give a comprehensive overview of the GDPR and the preparations B2B...
  • The course will explore the key components, characters and narrative arcs that create a compelling and persuasive selling story.
  • Learn how programmatic can transform your marketing and support your goals. Design experiments and analyse outcomes to determine return on...
  • Get up to speed on the key trends in mobile marketing. Learn how to build a mobile presence for your organisation, from mobile-optimised sites to...
  • Learn how to gauge the preferences, behaviours and workings styles of yourself and others to build more effective working relationships. Discover...
  • Learn how to devise and implement a successful eCommerce strategy. Discover how to understand omnichannel shoppers and identify their needs....
  • A one-day course that gives you best practice guidelines on analysing data trends. Get an overview of the Google Analytics dashboard and learn how...
  • Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments...
  • Become the best leader you can be, using the two key principles of hacking: speed and impact. Learn how to apply yourself at work to drive your...
  • This course will give you the key skills to plan, manage and evaluate digital marketing campaigns, including: social, email, PPC, SEO, display,...

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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