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Copywriting: An Introduction
Gain the skills to confidently write or brief copy for all channels. Learn how to write copy that engages, persuades and sells. Get practical...
B2B Marketing: The Complete Guide
Boost your B2B marketing knowledge and expertise. This 2-day course gives you invaluable insights on strategy, trends, tools, measurement,...
Content Marketing: The Complete Guide
Learn how to use content marketing to engage with your customers and improve results. Understand the elements of a successful content marketing...
Database Marketing: Essentials.
Learn how to improve your business performance with personalised marketing communications. Understand how to collect, analyse and manage customer...
Email Marketing: Strategy
Maximise response, conversion and ROI from your email campaigns on this one-day course. You'll learn advanced techniques for segmenting,...
Briefing and Evaluating Creative Work
Learn how to get better results by crafting a brilliant brief. Discover the best way to write a clear proposition and get noticed through big...
Digital Channels: SEO and PPC
Learn how to build an integrated search marketing strategy; learn how to improve natural search results and paid search ROI.
Behavioural Economics - Online Lecture Series
Through this series of 3 short online lectures on Behavioural Economics, you will learn how unconscious biases can be harnessed in marketing...
Email Marketing: Strategy and Tactics
In this 2-day course you'll go step by step through the planning, creation and delivery of high quality email campaigns. Learn how to get better...
Direct & Digital Marketing: The Complete Guide