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Digital Channels: SEO and PPC
Learn how to build an integrated search marketing strategy; learn how to improve natural search results and paid search ROI.
British American Tobacco - Made@BAT
B2B Marketing: The Complete Guide
Boost your B2B marketing knowledge and expertise. This 2-day course gives you invaluable insights on strategy, trends, tools, measurement,...
Email Marketing: Strategy and Tactics
In this 2-day course you'll go step by step through the planning, creation and delivery of high quality email campaigns. Learn how to get better...
IDM Award in GDPR (Award GDPR)
The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities...
Masterclass: How to recognise vulnerable customers and make reasonable adjustments
Help your organisation compliantly and responsibly recognise vulnerable customers within the UK and make the appropriate reasonable adjustment to...
Email Marketing: Strategy
Maximise response, conversion and ROI from your email campaigns on this one-day course. You'll learn advanced techniques for segmenting,...
Briefing and Evaluating Creative Work
Learn how to get better results by crafting a brilliant brief. Discover the best way to write a clear proposition and get noticed through big...
Digital Project Management
Learn how to successfully plan, run and control digital projects. Understand what it takes to keep a project on time and on budget for your...
IDM Advanced Certificate in Digital Copywriting (CDIG)
This course will help you achieve your business goals, by writing copy that engages and persuades your audience. Taught online in a live classroom...