Email Marketing: Strategy and Tactics | Training Course | IDM
  • You will learn to
  • Details
  • Course availability

You will learn to:

  • Evaluate the use of email and set the right objectives for your business
  • Understand the importance of good data, testing and of measuring results
  • Understand the influence of design and copy
  • Explore opportunities for harnessing technology and wider channels
  • Develop the right segmentation and targeting strategies for your audiences

See below for further course details and full programme information.

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2 days (14 CPD hours)

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To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Location Member Non-Member Places Left  
25/11/24 Virtual classroom £680.00 £850.00 6 More info
Book Until
24 Nov 24
Study Periods
  • 25 - 26 November 2024

NB: Prices above subject to VAT

Course Information

An introduction to email marketing

  • Understand the role of email marketing.
  • Evaluate the use of email marketing as a tool.
  • Assess the strengths and weaknesses of email marketing.

Developing an email marketing strategy

  • Identify who you should send your emails to.
  • Plan when you should send your email.
  • Understand what to include in your email.
  • Understand where the resources come from and why you are sending your emails.
  • Identify your goals and messaging strategy.

What is an email list and how do you grow one

  • Understand the sign up form.
  • Learn how to gain valuable data about your subscribers.
  • Learn to drive traffic to your sign up form.

Triggered and automated emails

  • Learn the benefits of automation.
  • Understand the technical requirements for automation.

Optimise your design and structure in your email campaign

  • Understand the design requirements for different media.
  • Learn how to optimise email for mobile.
  • Identify wireframes and useful templates for your emails.

Create engaging content in your email campaigns

  • Learn to write clear and persuasive copy.
  • Learn how to make your content stand out.
  • Understand how to use imagery in your emails.

Preparing to go live

  • Identify the factors affecting email delivery.
  • Understand filters and white lists.
  • Learn how to keep your data clean and to high quality.

Optimising your email campaign

  • Understand what, when and how to measure.
  • Understand how to optimise list growth.
  • Learn to set up a test plan.

This course is designed for marketers responsible for the planning or implementation of email campaigns who want to improve results through the use of best practice tools and techniques. This course is suitable for those new to email as well as those who are already working in email.

Previous delegates include:

  • Senior Marketing Manager (The Sanctuary)
  • Senior Planning Executive (EDF Energy)
  • International Marketing Executive (Harrods)

Natalie Rockall

Natalie Rockall is the founder of Eleven11 Digital Ltd and is a freelance email marketing specialist, providing email marketing consultancy and training to organisations within the UK and abroad.

She has over 18 years of email marketing and CRM experience in small and large organisations such as The Body Shop, Eurostar, easyJet, MORE TH>N Insurance and EDF Energy, to name a few. Having held email specialist roles in client side organisations Natalie has hands on experience of both creating email strategy and implementing the required tactics to achieve email success.

She has spoken at the Email Insider Summit Europe event and has judged at both the DMA and DotDigital Dotties Email Marketing Awards.

Natalie was a very engaging and knowledgeable course lead. Full day Zoom courses can be quite taxing, but she made sure that the day was broken up well with short, useful exercises and discussions and was happy to answer questions throughout. I feel like the course has given me the confidence needed to 'test and learn' and provided a very solid grounding for our future email communications.

The course is well suited to marketing professionals seeking to improve email communications and develop effective digital strategy.

Joe Kendrick,

Thoroughly enjoyed the course focusing on email strategy and tactics. By providing relevant examples and completing small tasks kept it interactive and collaborative. The tutor has extensive experience and knowledge which was clear to see, which in return ignited my excitement for email marketing again.

A packed two-day programme that is great for working out how your emails can be the ones that get read. It will ensure you send the right email to the right inbox at the right time (and people thank you for it).

Jackie Scully,

I would highly recommend this course, if you need help with developing your email strategy. I came away with lots to implement and improve.

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Get in touch...