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Whatever your experience level or specialism, there’s an IDM qualification to advance your knowledge and confirm your experience
Choose your course from a portfolio that covers every important topic in today's digital, data and direct marketing, from foundation level to advanced
Build your skills and confidence
to develop a career in business leadership
We exceed rigorous standards, teach only best practice and have a strict selection process for the direct, digital and data training consultants
Creating an effective marketing organisation is about more than just the skills in your team
To help bridge your marketing skills gaps, we can personalise and manage a marketing training programme that will address your precise needs
Whether it’s networking, discounts on training, free events or marketing resources, you can’t do without IDM membership
There’s an IDM membership grade for all levels of experience, so you can start doing more at any stage in your career
The IDM Journal of Direct, Data and Digital Marketing Practise: content that senior marketers can't do without
Hear from leading marketers, as the deliver up-to-the-moment briefings and case studies on the topics that matter to today’s profession
Enrich your knowledge and learn something new – if you couldn’t be at an event, the next best thing is here
The hub where direct and digital marketing doers share thought-leadership, revelation, advice and what the future holds
If you’re bright, savvy and think a career in marketing is for you, then the IDM can give you the knowledge, the contacts and the hands-on the experience
From professional accreditation of your marketing modules, to student schemes, there’s a wealth of IDM initiatives, on campus and off, to give your university the edge when it comes to getting graduates into marketing jobs
Whatever your experience level or specialism, there's an IDM qualification to advance your knowledge and confirm your expertise
Needs: HSBC were looking to implement an accredited training programme to help change the behaviour within their organisation ensuring that digital was front of mind, breakdown any reservations around digital and offer solutions around current challenges they faced. Digital, mobile and SEM were the key focus for all such training.
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Needs: GSK required a development programme to plug identified skills gaps, bring key marketers up to speed with latest digital marketing best practice, improve business performance and increase ROI. PWC were looking for a tailored marketing programme to provide its business consultants with a solid grounding in digital and data based marketing effectiveness.
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Needs: PWC were looking for a tailored marketing programme to provide its business consultants with a solid grounding in digital and data based marketing effectiveness.
View case study>
Contact our learning and training advisors today and start improving the direct and digital marketing capability of your teams: call us on +44(0)20 8614 0273 or email firstname.lastname@example.org.
Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.
What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.
Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.
What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.
Provided useful advice and templates to take back into my workplace, kept it simple and to the point. So much valuable info. Great day.
Jodie Whitter, Online Marketing Executive, Whitbread Group PLC
Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business
Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer