Marketing courses in digital, direct and data

Make affiliate marketing work better for your business. Learn how to devise a strategy, set objectives and measure results. Identify the types of affiliates that are best for your business and...

The course explores and explains the key components, characters and narratives that create persuasive and memorable communications.

Help your organisation compliantly and responsibly recognise vulnerable customers within the UK and make the appropriate reasonable adjustment to ensure inclusivity, to reduce the risk of creating...

This 1-day course shows you how to create a social strategy that gets results. Understand the impact of social media and the importance of planning. Discover how it contributes to successful...

This two-day course gives practical advice that will help you boost your social media marketing results. Learn how to develop a strategy, set objectives and identify social influencers. Discover...

This 1-day course shows you how to deliver results from your social media strategy. Plan your content and select the right channels for your campaigns. Learn how to optimise engagement, measure...

To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies. Develop a Planning framework to ensure your strategy lays the...

Boost your B2B marketing knowledge and expertise. This 2-day course gives you invaluable insights on strategy, trends, tools, measurement, analytics and more. Gain the confidence you need to...

Learn how to convert more web visitors into customers. Develop the skills to become a better conversion optimiser. Explore how your own website can be improved. This course includes many "how to"...

Learn how to use content marketing to engage with your customers and improve results. Understand the elements of a successful content marketing strategy, and how to track and measure its success....

Generate more leads for your sales team. Learn how to target your best prospects and set up effective key performance indicators to measure your results. Qualify leads and discover how to create...

You will learn what inclusive marketing is and how to incorporate inclusivity into your marketing strategies. You will also build an action plan to increase your inclusive marketing efforts in the...

On this 2-day course you'll learn how to write better copy for web, email, social media and blogs. Use these techniques to gain attention, drive traffic and improve results. Understand what works...

Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to improved email response. Gain the confidence you...