Marketing courses in digital, direct and data

Learn how programmatic can transform your marketing and support your goals. Design experiments and analyse outcomes to determine return on investment and boost your results. Recognise new...

Learn how to deliver a digital PR campaign that creates impact. Create a better story with effective content that engages a multi-channel audience. Align PR activities within your marketing mix...

Get results from your fundraising copy. Understand how to sell ideas and grab attention. Discover the persuasion methods that work best for this sector with practical advice on how to improve...

Learn how to successfully plan, run and control digital projects. Understand what it takes to keep a project on time and on budget for your stakeholders. Discover how to set criteria for success...

Plan your content marketing to boost your success. During this course you'll develop a full understanding of goal setting and performance tracking. You'll leave with an assured grasp of strategy...

A one-day course that gives you best practice guidelines on analysing data trends. Get an overview of the Google Analytics dashboard and learn how to select the right data for your reports. Define...

This two-day course gives you a comprehensive understanding of Google Analytics. Learn how to get accurate reports that help you boost your marketing campaigns. Discover how to measure SEO, PPC,...

Drive better results from your website with a deeper understanding of Google Analytics. Discover advanced techniques that will help you segment data and drill deeper into your metrics. Build the...

This course is designed to equip senior marketing leaders (CMO's, Marketing Directors, VP's) with the knowledge, skills and confidence to develop and deliver a successful marketing transformation...

On this 2-day course you'll learn how to write better copy for web, email, social media and blogs. Use these techniques to gain attention, drive traffic and improve results. Understand what works...

Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to improved email response. Gain the confidence you...

Learn to engage your audience with techniques for writing blog posts and social media updates. Discover how to write in a conversational style that engages readers and promotes response. Establish...

Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right digital channel to evaluating campaign performance

This two-day course gives practical advice that will help you boost your social media marketing results. Learn how to develop a strategy, set objectives and identify social influencers. Discover...

Learn how to create a social strategy that gets results. Understand the impact of social media on engagement and the importance of planning. Discover how it contributes to successful business, and...

Deliver results from your social media strategy. Discover the tools and processes you need to manage successful social media campaigns for your business. Learn how to measure and evaluate social...