Learn how to get better results by crafting a brilliant brief. Discover the best way to write a clear proposition and get noticed through big creative ideas. Understand how to confidently evaluate what the creative team produces and give effective feedback.
Marketers who want to spend less time feeding back on creative work that just doesn’t perform, and more time perfecting the proposition.
Enrol onto ‘Briefing and Evaluating Creative Work’ course and receive the ‘DMA Copywriting Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Account Manager (Barraclough Edwards Chamberlain Ltd)
Web Designer (Estee Lauder Companies)
Senior Campaign Exectuive (Legal & General)
Steve Harrison was European Creative Director at OgilvyOne and Global Creative Director at Wunderman, either side of starting his own agency HTW (Harrison Troughton Wunderman). HTW won twice as many DMA Awards than any UK agency and Steve won more Cannes Lions Direct awards than any creative director in the world. The key was not so much having a fantastic creative department, but crafting clear client briefs.
Steve was described by Campaign magazine as the greatest direct marketing creative of his generation. He is also the only direct marketer to appear in the D&AD Copy Book which features the work of the top 50 advertising copywriters of the past 50 years.
Becky Bocchetti is a leading digital trainer and content consultant who has a proven track record of success with a variety of media owners, FMCG brands, marketing specialists and content providers. Her unique cross-media experience is in high demand with clients who look to her for expertise, insight and tangible results.
London (W1W 8SS)
This course has been great. It's always easy to give your opinion, but having someway to benchmark it and form it constructively will definitely help get better creative work and ultimately help my business achieve its budgets and deadlines.
The Children's Mutual
Really helped me spark the ideas and inspiration to bring back to the office. I'm keen to put it into practice!
London Review of Books
Brilliant! Not just another training course. Excellent speakers providing information that I can use. Exceeded all my expectations.
Legal & General
Its been an enjoyable, interesting, inslightful and thoroughly valuable day - I have learnt a great deal - and new ideas to take away.