This course is suitable for anyone relatively new to customer retention as part of their role or where the business has grown quickly through acquiring customers. Predominantly B2C marketers (agency or client-side) who plan, direct and execute direct and digital marketing campaigns.

Enrol onto 'Customer Retention' course and receive the 'DMA Data Guide'. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Rob Manning

Rob began his career in marketing communications in 2000, joining award-winning brand and direct response agency Jacob Bailey in 2003 where he is now Group Account Director. Rob heads up Jacob Bailey's London office, handling integrated strategic direct response campaigns for big brand clients like AXA, BT, E.ON, Barclaycard and National Express - and was awarded the Top Student Distance Learning Award by the IDM in 2005. A web specialist, Rob has embedded digital marketing as a core competence within the company, helping to raise the eMarketing performance bar for some of the UK's biggest companies. Rob recognises the direct link between emerging technology and marketing effectiveness - and has applied it to help make Jacob Bailey a recognised leader in this field.