• You will learn to
  • Details
  • Course availability

You will learn to:

  • Understand the principles of CRO and why it will benefit your business
  • Assess the hierarchy of goals on your web pages- what are you asking your users to do?
  • Effectively identify and use the optimisation tools available
  • Design optimisation testing from hypothesis to results analysis
  • Use advanced testing by applying segments and integration with other data sources

Ways you can learn with us

Virtual Classroom: Tutor led, live, online classroom environments, find out more here: Virtual Classroom

Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience, find out more here: Online Learning

In person: face-to-face, tutor-led classroom training. To ensure everyone’s safety while attending courses at our training centre, we’re taking a range of precautionary measures. You can find the full list, here

Course Categories: Data & Analytics, Optimisation


1 day (7 CPD hours)

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To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Location Member Non-Member Places Left  
10/03/22 Virtual classroom £400.00 £450.00 10 More info
Book Until
24 Feb 22

NB: Prices above subject to VAT

Course Information

Why CRO is important

  • The pros and cons of introducing Conversion Rate Optimisation into your business
  • How to develop a structured approach to CRO


  • Customer journey analysis
  • Qualitative and quantitative research

Hypothesis / Ideas

  • Goals and hypotheses
  • Examples of test ideas


  • How to prioritise tests
  • How to develop an optimisation roadmap


  • Testing methodologies - multivariate and A/B testing
  • How to develop a culture of experimentation


  • Statistical tests of significance
  • Analysis to understand test results


  • How to segment and personalise users
  • Persuasion tactics


  • Group assessment and brainstorming around delegates’ own websites
  • 7 habits of highly effective CRO Marketers

This course is designed for marketers or managers with responsibility for optimising web pages to make sales or leads, or encouraging visitors to take desired actions. Suitable for Conversion Optimisers, usability professionals, web analysts, digital marketers.

Enrol onto ‘Conversion Rate Optimisation (CRO)’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Mark Patron

Mark Patron is a digital marketing consultant. He has worked in data driven marketing for over 30 years. Previously as CEO he grew RedEye to be one of the UK's leading marketing automation and usability businesses. Mark was a co-author of the Econsultancy CRO Report. He launched Europe's first MVT tool in 1999.

Mark has been a director of over 50 UK, Continental and US data driven marketing companies. He was a co-founder of Transactis. Mark was part of the management team that developed the revenues of VNU’s marketing information business, now called Nielsen market research, from $150 million in 1994 to $2.5 billion by 2001. He co- founded and was Chairman of Abacus Europe. Over 14 years, mostly as MD, he built Claritas UK, now part of Acxiom, to £30 million revenues. Mark was voted one of UK’s 15 most influential direct marketers by readers of Precision Marketing magazine.

London (W1W 8SS)

If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you.

Katherine Fleet

Good balance of theory and practice

Good teaching style. Lots of interaction & discussions.

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

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