Learn how to convert more web visitors into customers. Develop the skills to become a better conversion optimiser. Explore how your own website can be improved. This course includes many "how to" and practical ways to optimise your website for better conversion.
Course Categories: Data & Analytics, Optimisation
To discuss your options, please get in touch with one of our learning and development team:
The course is designed for all Managers and marketers who are responsible for Conversion Rate Optimisation and improving the performance of their website. The course is suitable for Conversion Professionals, CRO Specialists, Digital Marketing Managers, Analysts, UX and Usability Consultants. Learn how to become a better conversion optimiser.
Mark Patron is a digital marketing consultant. He has worked in data driven marketing for over 30 years. Previously as CEO he grew RedEye to be one of the UK's leading marketing automation and usability businesses. Mark was a co-author of the Econsultancy CRO Report. He launched Europe's first MVT tool in 1999.
Mark has been a director of over 50 UK, Continental and US data driven marketing companies. He was a co-founder of Transactis. Mark was part of the management team that developed the revenues of VNU's marketing information business, now called Nielsen market research, from $150 million in 1994 to $2.5 billion by 2001. He co- founded and was Chairman of Abacus Europe. Over 14 years, mostly as MD, he built Claritas UK, now part of Acxiom, to £30 million revenues. Mark was voted one of UK's 15 most influential direct marketers by readers of Precision Marketing magazine.
If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you.
Katherine Fleet
Matrix
Good balance of theory and practice
Good teaching style. Lots of interaction & discussions.
To discuss your options, please get in touch with one of our learning and development team: