Conversion Rate Optimisation (CRO) | Training Course | IDM
  • You will learn to
  • Details
  • Course availability

You will learn:

  • To understand the principles of CRO and how it can benefit your business
  • How to use data and research to improve your website
  • How to design tests for optimal results
  • How to segment and personalize your website visitors
  • The 7 habits of highly effective CRO Marketers
  • How to apply to your own website

Course Categories: Data & Analytics, Optimisation

See below for further course details and full programme information.


1 day (7 CPD hours)

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To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Location Member Non-Member Places Left  
05/11/24 Virtual classroom £360.00 £450.00 15 More info
Book Until
4 Nov 24
06/03/25 Virtual classroom £360.00 £450.00 15 More info
Book Until
5 Mar 25

NB: Prices above subject to VAT

Course Information

Why CRO is important

  • The pros and cons of introducing Conversion Rate Optimisation into your business
  • How to develop a structured approach to CRO


  • Customer journey analysis
  • Qualitative and quantitative research

Hypothesis / Ideas

  • Goals and hypotheses
  • Examples of test ideas


  • How to prioritise tests
  • How to develop an optimisation roadmap


  • Testing methodologies - multivariate and A/B testing
  • How to develop a culture of experimentation


  • Statistical tests of significance
  • Analysis to understand test results


  • How to segment and personalise users
  • Persuasion tactics


  • Group assessment and brainstorming around delegates' own websites
  • 7 habits of highly effective CRO Marketers

The course is designed for all Managers and marketers who are responsible for Conversion Rate Optimisation and improving the performance of their website. The course is suitable for Conversion Professionals, CRO Specialists, Digital Marketing Managers, Analysts, UX and Usability Consultants. Learn how to become a better conversion optimiser.

Mark Patron

Mark Patron is a digital marketing consultant. He has worked in data driven marketing for over 30 years. Previously as CEO he grew RedEye to be one of the UK's leading marketing automation and usability businesses. Mark was a co-author of the Econsultancy CRO Report. He launched Europe's first MVT tool in 1999.

Mark has been a director of over 50 UK, Continental and US data driven marketing companies. He was a co-founder of Transactis. Mark was part of the management team that developed the revenues of VNU's marketing information business, now called Nielsen market research, from $150 million in 1994 to $2.5 billion by 2001. He co- founded and was Chairman of Abacus Europe. Over 14 years, mostly as MD, he built Claritas UK, now part of Acxiom, to £30 million revenues. Mark was voted one of UK's 15 most influential direct marketers by readers of Precision Marketing magazine.

London (W1W 8SS)

If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you.

Katherine Fleet

Good balance of theory and practice

Good teaching style. Lots of interaction & discussions.

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Get in touch...