Make the most of digital CRM to deliver better results. You'll learn how to manage relationships with customers and build stronger communications. Improve your CRM campaign planning and understand key performance metrics. Gain the confidence to integrate your marketing activities effectively.
Course Categories: Customer Engagement, Email Marketing & CRM
Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or
To discuss your options, please get in touch with one of our learning and development team:
This course is designed for senior marketing budget holders with overall responsibility for marketing strategy, CRM strategy and heads of digital, as well as marketing managers who are responsible for the planning, implementation and optimisation of CRM strategies within their organisation. This 1-day course will help you to develop a more effective and strategic approach to managing your customers with information applicable to B2C brands, B2B and not-for-profit organisations.
Natalie Rockall is the founder of Eleven11 Digital Ltd and is a freelance email marketing specialist, providing email marketing consultancy and training to organisations within the UK and abroad.
She has over 16 years of email marketing and CRM experience in small and large organisations such as The Body Shop, Eurostar, easyJet, MORE TH>N Insurance and EDF Energy, to name a few. Having held email specialist roles in client side organisations Natalie has hands on experience of both creating email strategy and implementing the required tactics to achieve email success.
She has spoken at the Email Insider Summit Europe event and has judged at both the DMA and DotDigital Dotties Email Marketing Awards.
London (W1W 8SS)
Great day - lots of new ideas and confidence in marketing. A good overview of high level eCRM strategy. Great insight into planning and implementing email campaigns and then using the data
Alice Stuart
Head of Marketing and New Business, Capital Conferences
A very good starting point for any marketers launching an eCRM
Deborah Ficamos
Ecommerce Manager, Mirror Group Services
The course was really insightful and covered all aspects of CRM. It was a great refresher course.
Leanne O'Leary,
The Open University
Great course, very knowledgeable and enthusiastic teacher stimulating lots of ideas to bring back to the business.
Mark Gardiner
Electralink
To discuss your options, please get in touch with one of our learning and development team: