This two-day course gives you a comprehensive understanding of Google Analytics. Learn how to get accurate reports that help you boost your marketing campaigns. Discover how to measure SEO, PPC, social referrals, email, banner campaigns and other online activities effectively.
All learning products and services are currently being delivered digitally using the following engaging formats:
Virtual Classroom: Tutor led, live, online classroom environments, find out more here: Virtual Classroom
Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience, find out more here: Online Learning
Course Categories: Data & Analytics
To discuss your options, please get in touch with one of our learning and development team:
Gain mission-critical insights for your website that will help you identify opportunities to boost the ROI for your business.
Improve the flow of visitors through your website, remove bottlenecks in order to boost conversion rates and increase customer liftetime value of visitors.
Enrol onto ‘Google Analytics: the Complete Guide’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Mike is Managing Director of Optimize, a specialist search engine marketing and conversion optimisation agency which provides independent SEM services, consultancy and training to clients in the UK and overseas. Services include search engine optimisation, pay per click and Google Analytics. Mike has worked in SEM for over 10 years and has developed and implemented SEO and PPC strategies for clients such as the BBC, Dyson, Kodak, Nationwide, Parcelforce, Toshiba, Yell.com and the YHA.
London (W1W 8SS)
Excellent, can’t wait to customise Google Analytics for our needs!
Deidre Piper,
Media Account Manager, European Tour
This course has provided tools for effective management of GA with insight of how to collect data and make meaningful business decisions. Real life examples of best practice GA provides a clear understanding of the power of the tools available.
Richard Lewis,
Campaign Manager, Confused.com
I'm looking forward to getting back and putting this all in practice.
Katherine Hesketh,
Online Comms Officer, Brit Insurance
Mike was really engaging & evidently knows his stuff.
To discuss your options, please get in touch with one of our learning and development team: