AI-Powered Copywriting Masterclass | IDM
  • You will learn to
  • Details
  • Course availability

You will learn to:

  • Grasp the current landscape of AI, including the main tools available for copywriting
  • Use AI for creative brainstorming, generating innovative ideas that inspire compelling copy
  • Take advantage of AI-driven tools to research and inform your content planning
  • Draft and structure effective content using AI tools to improve readability and engagement
  • Edit and refine your writing through effective AI prompts
  • Understand the legal and ethical implications of using AI in copywriting, preparing you for responsible usage

By the end of this course, you'll not only improve your copywriting skills but also gain a robust understanding of how to incorporate AI tools effectively.

Course Categories: Copywriting & Creative, Content Marketing, Optimisation

See below for further course details and full programme information.

Ready to upskill your team with the IDM? Explore our Corporate Training option, here.


1 day (7 CPD hours)

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Course availability

Start Location Member Non-Member Places Left  
13/06/24 Virtual classroom £360.00 £450.00 14 More info
Book Until
12 Jun 24
17/10/24 Virtual classroom £360.00 £450.00 14 More info
Book Until
16 Oct 24

NB: Prices above subject to VAT

Course Information

Introduction & Background to AI tools and approaches

  • Welcome & course overview
  • Defining AI, with brief update on where we are and how we got here
  • Introduction to the main AI writing tools
  • Benefits and Challenges: Exploration of the impact of AI on copywriting, including legal and ethical implications

Using AI to inspire your copywriting

  • Innovating Ideas with AI
  • AI-Powered Brainstorming
  • Use-Case Examples
  • Practical Exercise: Brainstorming ideas using AI tools

Using AI in planning and research

  • AI Research Tools
  • Data-Driven Planning
  • Strategy Development
  • Practical Exercise: Research content using AI

Writing better content with AI tools

  • Effective Writing with AI
  • Structuring Content with AI
  • Automation and Scheduling
  • Practical Exercise: Draft content using AI

Editing content with AI

  • Refining Content with AI
  • Prompts that will improve your writing
  • Practical Exercise: Editing copy using AI editing tools

This course is for anyone who needs to write or evaluate copy. You could be a marketing executive, manager or copywriter looking to expand your experience.

Tim Tucker F IDM, 23 Digital

Tim Tucker is an independent digital content marketing strategist and copywriting specialist. He is a digital consultant for the Content Marketing Association, for which he plans and hosts regular monthly digital breakfast events in London.

Tim has worked across a diverse range of digital environments, from B2C and B2B companies, to charities and government organisations, including the the National Trust, Nationwide Building Society, Nokia and the UK Government's Cabinet Office. Prior to going independent Tim worked for 17 years in magazine publishing, at Future Publishing and Immediate Media. He now provides training and consultancy to some of the UK's leading publishing and media organisations, including Time Inc, Harper Collins, Hachette UK, The Telegraph Media Group, News International, Reed Business Information, Egmont UK and BBC Magazines.

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Get in touch...