You will learn to:

  • Develop a search engine-friendly website by optimising its structure, design and usability
  • Ensure search engines index your website content quickly, accurately and to maximise results
  • Apply keyword analysis techniques to optimise your site and boost its relevance for search
  • Achieve higher search rankings using a link building action plan
  • Identify, measure and act upon the KPIs that will help you boost your SEO performance

Details

Level
Intermediate
Duration
1 day (7 CPD hours)
Rating

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Course availability

Start Location Member Non-Member Places Left  
13/05/19 London (W1W 8SS) £510.00 £599.00 6
08/07/19 London (W1W 8SS) £510.00 £599.00 6
19/09/19 London (W1W 8SS) £510.00 £599.00 6
21/11/19 London (W1W 8SS) £510.00 £599.00 6

Course Information

Programme

An introduction to SEO

  • Introduction to search marketing (basics)
  • How it works: Search Engine Optimisation
  • The evolving search engine landscape

Keyword research

  • Keyphrase analysis: its role in search marketing
  • Keyphrase development: first steps
  • Keyphrase development: adding sophistication

Structural optimisation for SEO and its impact on web design

  • What search engines are doing: reprise
  • Site visibility
  • Reputation and redirection
  • HTML tags with impact on SEO

Content strategy and link building

  • The importance of links
  • Competitor informed link building
  • Link building through content
  • Link building through social networking

Setting objectives: selecting metrics

  • Setting search marketing objectives
  • Creating meaningful reports

Who Should Attend

This course is designed for marketers involved in online marketing who want to get the very best results for their search engine marketing budget.

Previous delegates include:

  • Experience Control Manager (Red Letter Days Ltd)
  • Marketing Membership Executive (The Caravan Club)
  • Digital Project Manager (Digital Prophets Limited)
  • Marketing Manager (SPS EU)

Enrol onto ‘SEO’ course and receive the ‘DMA Mobile Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Tutor

Mike Rogers F IDM, Managing Director, Optimize


Mike is Managing Director of Optimize, a specialist search engine marketing and conversion optimisation agency which provides independent SEM services, consultancy and training to clients in the UK and overseas. Services include search engine optimisation, pay per click and Google Analytics. Mike has worked in SEM for over 10 years and has developed and implemented SEO and PPC strategies for clients such as the BBC, Dyson, Kodak, Nationwide, Parcelforce, Toshiba, Yell.com and the YHA.

Venue

London (W1W 8SS)

Testimonials

An excellent all-round grounding in the key to search engine marketing today!

Donald Pow
General Manager - Marketing, Allied Vehicles

A thorough overview from the ground up - ideal for those wanting an idea of how SES/SEO works or for those with some experience wanting to expand their knowledge.

Nikki Burt
Web Analyst, Future Publishing

Recommended to get started on the holy grail of SEO.

Gurpreet Singh
Director, Purple Orchard Limited

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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