Search Engine Optimisation (SEO)
Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design and usability. Discover keyword analysis techniques and link building plans that will increase your rankings in search engines.
You will learn to:
- Develop a search engine-friendly website by optimising its structure, design and usability
- Ensure search engines index your website content quickly, accurately and to maximise results
- Apply keyword analysis techniques to optimise your site and boost its relevance for search
- Achieve higher search rankings using a link building action plan
- Identify, measure and act upon the KPIs that will help you boost your SEO performance
This course also constitutes Day 1 of our 2-day Search Marketing course; Search Engine Marketing: SEO & PPC
Details
- Level
- Intermediate
- Duration
- 1 day (7 CPD hours)
- Rating
Course Information
Programme
An introduction to SEO
- Introduction to search marketing (basics)
- How it works: Search Engine Optimisation
- The evolving search engine landscape
Keyword research
- Keyphrase analysis: its role in search marketing
- Keyphrase development: first steps
- Keyphrase development: adding sophistication
Structural optimisation for SEO and its impact on web design
- What search engines are doing: reprise
- Site visibility
- Reputation and redirection
- HTML tags with impact on SEO
Content strategy and link building
- The importance of links
- Competitor informed link building
- Link building through content
- Link building through social networking
Setting objectives: selecting metrics
- Setting search marketing objectives
- Creating meaningful reports
Who Should Attend
This course is designed for marketers involved in online marketing who want to get the very best results for their search engine marketing budget.
Previous delegates include:
- Experience Control Manager (Red Letter Days Ltd)
- Marketing Membership Executive (The Caravan Club)
- Digital Project Manager (Digital Prophets Limited)
- Marketing Manager (SPS EU)
Enrol onto ‘SEO’ course and receive the ‘DMA Mobile Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Tutor
Mike Rogers F IDM, Managing Director, Optimize
Mike is Managing Director of Optimize, a specialist search engine marketing and conversion optimisation agency which provides independent SEM services, consultancy and training to clients in the UK and overseas. Services include search engine optimisation, pay per click and Google Analytics. Mike has worked in SEM for over 10 years and has developed and implemented SEO and PPC strategies for clients such as the BBC, Dyson, Kodak, Nationwide, Parcelforce, Toshiba, Yell.com and the YHA.
Venue
London (W1W 8SS)
Testimonials
An excellent all-round grounding in the key to search engine marketing today!
Donald Pow
General Manager - Marketing, Allied Vehicles
A thorough overview from the ground up - ideal for those wanting an idea of how SES/SEO works or for those with some experience wanting to expand their knowledge.
Nikki Burt
Web Analyst, Future Publishing
Recommended to get started on the holy grail of SEO.
Gurpreet Singh
Director, Purple Orchard Limited