Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design and usability. Discover keyword analysis techniques and link building plans that will increase your rankings in search engines.
This course also constitutes Day 1 of our 2-day Search Marketing course; Search Engine Marketing: SEO & PPC
This course is designed for marketers involved in online marketing who want to get the very best results for their search engine marketing budget.
Enrol onto ‘SEO’ course and receive the ‘DMA Mobile Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Mike is Managing Director of Optimize, a specialist search engine marketing and conversion optimisation agency which provides independent SEM services, consultancy and training to clients in the UK and overseas. Services include search engine optimisation, pay per click and Google Analytics. Mike has worked in SEM for over 10 years and has developed and implemented SEO and PPC strategies for clients such as the BBC, Dyson, Kodak, Nationwide, Parcelforce, Toshiba, Yell.com and the YHA.
London (W1W 8SS)
An excellent all-round grounding in the key to search engine marketing today!
General Manager - Marketing, Allied Vehicles
A thorough overview from the ground up - ideal for those wanting an idea of how SES/SEO works or for those with some experience wanting to expand their knowledge.
Web Analyst, Future Publishing
Recommended to get started on the holy grail of SEO.
Director, Purple Orchard Limited