Marketing courses in digital, direct and data

This course will take you step-by-step through each stage of the communication process - from planning to post campaign analysis. You'll be able to approach each new writing task with confidence...

To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies. Develop a Planning framework to ensure your strategy lays the...

A one-day course that gives you best practice guidelines on analysing data trends. Get an overview of the Google Analytics dashboard and learn how to select the right data for your reports. Define...

This two-day course gives you a comprehensive understanding of Google Analytics. Learn how to get accurate reports that help you boost your marketing campaigns. Discover how to measure SEO, PPC,...

Drive better results from your website with a deeper understanding of Google Analytics. Discover advanced techniques that will help you segment data and drill deeper into your metrics. Build the...

This 1-day course shows you how to create a social strategy that gets results. Understand the impact of social media and the importance of planning. Discover how it contributes to successful...

This two-day course gives practical advice that will help you boost your social media marketing results. Learn how to develop a strategy, set objectives and identify social influencers. Discover...

This 1-day course shows you how to deliver results from your social media strategy. Plan your content and select the right channels for your campaigns. Learn how to optimise engagement, measure...

Learn how to devise and implement a successful eCommerce strategy. Discover how to understand omnichannel shoppers and identify their needs. Increase transaction frequency, order value and...

Learn how to develop a successful Account Based Marketing (ABM) programme. From an understanding of the principles through to practical exercises, this course gives you the tools to get your...

Learn how to convert more web visitors into customers. Develop the skills to become a better conversion optimiser. Explore how your own website can be improved. This course includes many "how to"...

Make affiliate marketing work better for your business. Learn how to devise a strategy, set objectives and measure results. Identify the types of affiliates that are best for your business and...

Learn how programmatic can transform your marketing and support your goals. Design experiments and analyse outcomes to determine return on investment and boost your results. Recognise new...

Learn how to increase your marketing success by turning customer data into effective intelligence. Mine your data to look for relationships and assess the influence of key variables. Use modelling...

Drive sustained traffic growth through your SEO and PPC activity. Learn how to get higher search rankings, increase visitors to your site and maximise ROI on this intensive two-day course. Boost...

Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design and usability. Discover keyword analysis...