Learn best practices for writing successful copy for web, email, social media and other digital content. Understand basic principles of digital content and search engine optimisation. You'll come...

Drive your business forward by using data to improve results. Learn how to test channels for better outcomes. Understand what metrics count when evaluating performance and what you can do to apply...

In this 2-day course you'll go step by step through the planning, creation and delivery of high quality email campaigns. Learn how to get better response, more conversions and higher ROI. Gain the...

Maximise response, conversion and ROI from your email campaigns on this one-day course. You'll learn advanced techniques for segmenting, targeting, integration and automation. Achieve better...

Learn everything you need to create effective email marketing campaigns. This one-day course covers the whole process, from content, design and delivery, through to testing, measurement and...

Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve your organisation's goals. Discover what content...

You'll be guided through each stage of a campaign plan, from positioning in the market to measuring how it goes. Learn how to reach your target audience and attract interest for your proposition....

Learn advanced copywriting techniques that engage and sell. Improve your copy with insights into how people read and what motivates them to act. You'll leave with practical tips and knowledge that...

On this 2-day course you'll learn how to write better copy for web, email, social media and blogs. Use these techniques to gain attention, drive traffic and improve results. Understand what works...

Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to improved email response. Gain the confidence you...

Learn to engage your audience with techniques for writing blog posts and social media updates. Discover how to write in a conversational style that engages readers and promotes response. Establish...

Get results from your fundraising copy. Understand how to sell ideas and grab attention. Discover the persuasion methods that work best for this sector with practical advice on how to improve...

Generate more leads for your sales team. Learn how to target your best prospects and set up effective key performance indicators to measure your results. Qualify leads and discover how to create...

Boost value for you and your customers with customer insight. Learn how to gain a competitive advantage by understanding the behaviour of your customers and their value to you. Discover how to...

The course will explore the key components, characters and narrative arcs that create persuasive and memorable stories.

Learn how to work effectively with influencers to transform your marketing. Identify the right influencers for your brand and get the most out of influencer relations. Integrate influencer...