Marketing courses in digital, direct and data

Get results from your fundraising copy. Understand how to sell ideas and grab attention. Discover the persuasion methods that work best for this sector with practical advice on how to improve...

Boost value for you and your customers with customer insight. Learn how to gain a competitive advantage by understanding the behaviour of your customers and their value to you. Discover how to...

This course will take you step-by-step through each stage of the communication process - from planning to post campaign analysis. You'll be able to approach each new writing task with confidence...

Join us for a unique leadership course that will reveal and then equip you in the new leadership competencies that modern leaders need in order to drive growth and impact within their organisation.

Generate more leads for your sales team. Learn how to target your best prospects and set up effective key performance indicators to measure your results. Qualify leads and discover how to create...

Gain the skills to confidently write or brief copy for all channels. Learn how to write copy that engages, persuades and sells. Get practical experience of writing in an effective and arresting...

Learn how to successfully plan, run and control digital projects. Understand what it takes to keep a project on time and on budget for your stakeholders. Discover how to set criteria for success...

A one-day course that gives you best practice guidelines on analysing data trends. Get an overview of the Google Analytics dashboard and learn how to select the right data for your reports. Define...

This two-day course gives you a comprehensive understanding of Google Analytics. Learn how to get accurate reports that help you boost your marketing campaigns. Discover how to measure SEO, PPC,...

Drive better results from your website with a deeper understanding of Google Analytics. Discover advanced techniques that will help you segment data and drill deeper into your metrics. Build the...

Learn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and prospects. This course will give you the confidence...

Learn how to present ideas with confidence, credibility and professionalism. Understand communication styles to improve your preparation and practise. Get your pacing right and learn how to create...

On this 2-day course you'll learn how to write better copy for web, email, social media and blogs. Use these techniques to gain attention, drive traffic and improve results. Understand what works...

Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to improved email response. Gain the confidence you...