A practical guide to harnessing irrational consumer decisions and making them, if not entirely predictable, then far more intelligible using Behavioural Economics principles.
Course Categories: Business Skills
To discuss your options, please get in touch with one of our learning and development team:
Taking this course will give you the theoretical and practical underpinning to turn the marketing unpredictable into the predictable.
You will add the ability to predict patterns of behaviour and habits to your strategic toolkit.
Steve is a multi-award-winning marketer and has worked in digital marketing since 1997. He has worked client-side, helped grow a leading email service provider, consulted to numerous clients on digital strategy, and helped build one of the most respected and awarded B2B marketing agencies in the UK.
His passionate and insightful approach has gained him numerous industry awards. In recent years his work has seen wins at the B2B Marketing awards (seven times) Database Marketing awards (twice), New Media Age awards, Revolution Digital Marketing awards, CRN awards, IDM Marketing awards, PPA and DMA awards.
He has worked on digital marketing and strategy with many global brands including Motorola, Cisco, ITV, Lego, Skype, British Airways and Oracle. A highly regarded speaker, lecturer and writer, Steve has worked with the IDM since 2004 on various courses and events and has been invited to speak throughout the world on the subject of digital marketing.
He was appointed a Fellow in 2009, making him one of their youngest ever appointments. As well as his role at IMG: Intermedia Global he is an IDM tutor, a guest lecturer at various British universities and a longstanding AEO and Superbrands judge.
London (W1W 8SS)
It was one of the most educative and engaging courses I've attended in the last couple of years. I can highly recommend this course with Steve Kemish if you'd like to learn more about the 'nudges' and small touches, which can affect customer engagement with your brand.
To discuss your options, please get in touch with one of our learning and development team: