Drive your business forward by using data to improve results. Learn how to test channels for better outcomes. Understand what metrics count when evaluating performance and what you can do to apply what you've learnt to future campaigns.
This course is designed for all marketers needing to better understand customers and their behaviour to improve their campaign performance and ROI.
Enrol onto ‘Data Driven Marketing’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Tim is a founding partner of Data Ketchup, a data driven consultancy specialising in getting businesses better ROI through data driven insights and solutions. The company has recently added a powerful data driven SEO capability, and is now helping companies get fast, relevant and effective results.
He has held senior positions at Royal Mail, supporting the strategic development of the company pre and post privatisation, covering marketing, commercial development, Sales and partnership development.
He ran the Mail Media Centre where he significantly increased engagement with UK top 100 advertisers and their agencies through research, product development, marketing channels and new industry partnerships.
Recent highlights have been the successful launch of a brand new media and data planning division at Royal Mail which is successfully working on an ongoing basis with some of the UK’s biggest advertisers, and winning awards.
He is a member of the Institute of Direct and Digital Marketing Data Council, a member of their educational advisory board, and is also a tutor on IDM courses, and has been an awards judge for the DMA.
London (W1W 8SS)
This course provides a very detailed understanding of how data should be used and assessed, not only in email marketing but in the wider marketing mix.
Digital Strategist, DraftFCB London
This one day course provided me with the tools I need to go back and implement robust campaigns and an intelligent testing programme.
Data Planner, News International Ltd
My campaigns should never bomb again - but if they do I'll know what to do to address it.
Anne Byrom M IDM, Award EM, Dip IDM,
The Co-Operative Group
Very well structured and well taught. Very confident teacher and some excellent notes to take home with me.
Would highly recommend to a friend - You can tell a lot of thought /planning has gone in to this lesson as its well rewarded.
This course built confidence in the subject & my own ability to apply Data Driven Marketing.