Drive your business forward by using data to improve results. Learn how to test channels for better outcomes. Understand what metrics count when evaluating performance and what you can do to apply what you've learnt to future campaigns.
This course is designed for all marketers needing to better understand customers and their behaviour to improve their campaign performance and ROI.
Enrol onto ‘Data Driven Marketing’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Tim has over 25 years of marketing experience specialising in helping businesses utilise data to improve their marketing and commercial decision making.
During his career he's held several senior roles at Royal Mail, driving their marketing, market insight product development, and creative services.
He is a founding partner of data-driven creative marketing consultancy Data Ketchup and a Director of Customer Content for 3d Mapping Company.
For the last five years, he's been an IDM tutor teaching qualifications on direct marketing, finance, and data. He was named IDM educator of the year for 2019.
London (W1W 8SS)
This course provides a very detailed understanding of how data should be used and assessed, not only in email marketing but in the wider marketing mix.
Digital Strategist, DraftFCB London
This one day course provided me with the tools I need to go back and implement robust campaigns and an intelligent testing programme.
Data Planner, News International Ltd
My campaigns should never bomb again - but if they do I'll know what to do to address it.
Anne Byrom M IDM, Award EM, Dip IDM,
The Co-Operative Group
Very well structured and well taught. Very confident teacher and some excellent notes to take home with me.
Would highly recommend to a friend - You can tell a lot of thought /planning has gone in to this lesson as its well rewarded.
This course built confidence in the subject & my own ability to apply Data Driven Marketing.