Copywriting for Social Media and Content Marketing
Learn to create engaging content marketing material, from blog posts to social media. Develop techniques for writing in a way that communicates your brand voice, engages your audience, and drives business growth.
- You will learn to
- Details
- Course availability
You will learn to:
- Make the most of social media, blogs, and other content formats to get the best results for your business
- Write content that attracts, engages, persuades, and converts your customers
- Understand the benefits and unique features of key social media platforms
- Use content to improve your SEO (Search Engine Optimisation)
- Inspire feedback and react effectively
Ready to upskill your team with the DMA? Explore our Corporate Training option, here
Details
- Duration
- 1 day (7 CPD hours)
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To discuss your options, please get in touch with one of our learning and development team:
Course Information
Content Marketing Overview
- Establishing your goals for content marketing
- Integrating blogging, social media, and other content formats into your marketing strategy
- Ensuring your content is user-focused
Writing Engaging and Compelling Content
- Identifying what makes content effective and differentiating it from promotional copy
- Developing appropriate content ideas for your brand
- Structuring blog posts, long-form content, articles, and features for maximum impact
- Crafting effective headlines and driving audience interaction
- Boosting visibility for your content through Search Engine Optimisation (SEO)
Establishing a Voice and Tone for Your Brand
- Defining and clarifying your brand's personality to inform Voice and Tone
- Using appropriate language to engage your audience across different content platforms
- Implementing style points to enhance content effectiveness
- Using appropriate language to engage your audience across different content platforms
Social Media Copywriting
- Getting more click-throughs from social posts
- Optimising social engagement: comments, reactions, and shares
- Copywriting formulas that work on social media
- Using hashtags to get higher visibility
Getting discovered on social media
- Crafting your organisation's 'narrative' as a basis for your copywriting
- Injecting emotion into your copy
- Using personal stories to bring your brand to life
This course is for anyone who needs to write or evaluate social media copy and who is interested in blogging as a marketing or personal communication tool. You could be a marketing executive, manager or copywriter looking to expand your experience.
Tim Tucker F IDM, 23 Digital
Tim Tucker is an independent digital content marketing strategist and copywriting specialist. He is a digital consultant for the Content Marketing Association, for which he plans and hosts regular monthly digital breakfast events in London.
Tim has worked across a diverse range of digital environments, from B2C and B2B companies, to charities and government organisations, including the the National Trust, Nationwide Building Society, Nokia and the UK Government's Cabinet Office. Prior to going independent Tim worked for 17 years in magazine publishing, at Future Publishing and Immediate Media. He now provides training and consultancy to some of the UK's leading publishing and media organisations, including Time Inc, Harper Collins, Hachette UK, The Telegraph Media Group, News International, Reed Business Information, Egmont UK and BBC Magazines.
London (W1W 8SS)
I learnt so much in one day that I'll take back to my role to make myself more efficient and strategic.
Katie Baxter
i-to-i TEFL
Excellent course - enthusiastic and knowledgeable tutor
Lucy Stevenson
Wine & Spirit Education Trust
Course was professional & interesting and I left happy that my knowledge had been consolidated!
Hayley
Home Learning College
Had such a brilliant course at the IDM, learnt so much just in one day that I've been able to put into practice back at my workplace. Would highly recommend attending the blogs and social media writing course if you need some guidance or just some new content ideas!
Lily Veale,
Solar Plants
It was a really great experience and a well put together course. As the first course I've attended in this field it has set the bar extremely high. I learned so much in just one day and am very much looking forward to putting it into practice.
Jo Murrary,
Friends of Westonbirt Arboretum
This course provided a fascinating, practical and relevant guide to building effective copy. It was informed by performance data, which helped me to see the real-life importance of strong copy. I'll be using these skills frequently in my job!
Helena Sheffield,
Penguin Random House
This was extremely valuable- reminded and educated me of best practice. Enjoyable and well run.
The course was excellent; very useful, engaging, and a fun way to learn. I am pleased that I took the course.
Course is great and has adapted to online e.g zoom.
Get in touch...
To discuss your options, please get in touch with one of our learning and development team: