Copywriting Masterclass | Training Course | IDM
  • You will learn to
  • Details
  • Course availability

You will learn to:

  • Streamline your process for planning, assessing and enhancing the impact of your copy
  • Get insights into the latest trends and best practices in copywriting
  • Develop ways to overcome writer's block and enhance your creativity in copywriting projects
  • Get hands-on experience with copywriting exercises and feedback from an industry expert

Course Categories: Copywriting & Creative

See below for further course details and full programme information.

Ready to upskill your team with the IDM? Explore our Corporate Training option, here


1 day (7 CPD hours)

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To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Location Member Non-Member Places Left  
18/09/24 Virtual classroom £360.00 £450.00 14 More info
Book Until
17 Sep 24
12/12/24 Virtual classroom £360.00 £450.00 14 More info
Book Until
11 Dec 24

NB: Prices above subject to VAT

Course Information

Planning and briefing your copywriting

  • Setting clear objectives for your copy
  • Identifying your target audience and their needs
  • Aligning your copy with brand voice and messaging
  • Clarifying the goals for your copy

Understanding reader behaviour and its implications

  • Insights from usability testing for content optimisation
  • Reading patterns and their influence on copy structure
  • The role of visual hierarchy in guiding readers
  • Using audience insights and personas to improve your copy

Creating persuasive copy with strong value propositions

  • Defining and articulating the unique selling proposition
  • Structuring copy to emphasize key benefits
  • Using persuasive language that appeals to logic, emotions and values
  • Crafting compelling calls to action

Adopting best practices and techniques across channels

  • Writing for digital media: websites, emails, advertising, blogs and social media
  • Adapting copy for offline channels: print, brochures and direct mail
  • Techniques for building trust and credibility
  • Measuring and optimizing copy effectiveness

If copywriting is part of your work, this course is for you. You'll learn how to plan and execute copy that hooks your audience, develops engagement and encourages action.

Tim Tucker F IDM, 23 Digital

Tim Tucker is an independent digital content marketing strategist and copywriting specialist. He is a digital consultant for the Content Marketing Association, for which he plans and hosts regular monthly digital breakfast events in London.

Tim has worked across a diverse range of digital environments, from B2C and B2B companies, to charities and government organisations, including the the National Trust, Nationwide Building Society, Nokia and the UK Government's Cabinet Office. Prior to going independent Tim worked for 17 years in magazine publishing, at Future Publishing and Immediate Media. He now provides training and consultancy to some of the UK's leading publishing and media organisations, including Time Inc, Harper Collins, Hachette UK, The Telegraph Media Group, News International, Reed Business Information, Egmont UK and BBC Magazines.

London (W1W 8SS)

I arrived knowing very little, if anything about copywriting. I can now leave with a much clearer understanding of copywriting thanks to Paul

Rachel Allen
Marketing Assistant, International Craft and Hobby Fair Ltd

This is a very useful course for any marketer. I am leaving feeling more confident and knowledgeable with lots of practical tips I can apply to my work

Claire Sankey
Marketing Executive, Unite Students

Paul was a fantastic teacher. I have learnt so much today I'm thrilled with the new knowledge I am leaving with. Thank you IDM! I would highly recommend this course

Danielle Matty
Retail Marketing Executive, HTC

The range of tips and techniques you learn about in the space of one day is impressive and I've been able to apply them immediately. The facilitation of the course flowed really well and was very engaging, even in a virtual environment.

David Lever
RSA Insurance Group plc

The course is a great way to sense check what you know and don't know, with really useful practical examples and a range of best practice to digest. I feel more confident as a writer having taken the course.

Alexander Collins
Lloyds Bank

This course was excellent. I now feel much more confident to go back to the office and write effective copy. And I also feel able to critique my team's copy in a structured and scientific way! Amazing tools!

The copywriting masterclass was a comprehensive overview of good writing best practices. Even having read a good amount of marketing books, this class provided new and useful information with practical tips and examples. Taught by a true expert. This class will improve your copywriting.

Ben Gallarda,
Aptus Health

I found the course extremely informative. It was also very engaging and interactive. There were lots of opportunities where you could ask questions, which was helpful. The course was well organised and the staff were all very helpful and friendly.

Natasha Carey,
Data Guidance

Course content was relevant and engaging - covered each subject in a lot of detail but broken down into manageable chunks with loads of opportunity to ask questions. Tutor clearly has a deep knowledge of the subject and was friendly, clear and concise.

I attended the virtual Copywriting Masterclass and couldn't be happier! The course was really interesting and our tutor Paul was extremely engaging. I felt that he was presenting his expertise, which allowed any questions to be answered thoroughly. I would certainly attend another course.

Just what I needed. Thorough and practical, I feel ready to bring what I've learned into my everyday work.

Emily King
Bluefruit Software

In just one day, I learnt so much. The tutor kept everyone engaged throughout and there are tips and tricks that will stick in my head forever.

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Get in touch...