Learn advanced copywriting techniques that engage and sell. Improve your copy with insights into how people read and what motivates them to act. You'll leave with practical tips and knowledge that will enable you to apply your writing skills, whatever the context.
This course is designed for you if you are required to write effective, focused copy to communicate, inform and sell products or services.
Previous delegates include:
Enrol onto ‘Copywriting Masterclass’ course and receive the ‘DMA Copywriting Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Paul Chuter F IDM is one of the UK’s leading sales and marketing communications practitioners.
Since 1990, Paul has provided consultancy, copywriting and training services to major international business enterprises, leading not-for-profit organisations, government agencies, professional bodies and academic institutions.
Paul has trained staff from more than 350 commercial enterprises and 250 charity sector organisations in effective copywriting skills. His training combines attitudinal approaches, practical techniques and best-practice methodologies that can be applied immediately in the workplace to achieve impressive results.
London (W1W 8SS)
I arrived knowing very little, if anything about copywriting. I can now leave with a much clearer understanding of copywriting thanks to Paul
Marketing Assistant, International Craft and Hobby Fair Ltd
This is a very useful course for any marketer. I am leaving feeling more confident and knowledgeable with lots of practical tips I can apply to my work
Marketing Executive, Unite Students
Paul was a fantastic teacher. I have learnt so much today I'm thrilled with the new knowledge I am leaving with. Thank you IDM! I would highly recommend this course
Retail Marketing Executive, HTC
This course was excellent. I now feel much more confident to go back to the office and write effective copy. And I also feel able to critique my team's copy in a structured and scientific way! Amazing tools!
The copywriting masterclass was a comprehensive overview of good writing best practices. Even having read a good amount of marketing books, this class provided new and useful information with practical tips and examples. Taught by a true expert. This class will improve your copywriting.
I found the course extremely informative. It was also very engaging and interactive. There were lots of opportunities where you could ask questions, which was helpful. The course was well organised and the staff were all very helpful and friendly.