Pay per Click (PPC)
Structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that increase clicks and reduce costs. Understand effective retargeting and set key performance indicators that boost your PPC performance.
- You will learn to
- Details
- Course availability
You will learn to:
- Understand the role of Pay per Click in the search marketing landscape
- Develop and implement PPC campaigns that increase high quality clicks and raise Quality Scores
- Craft highly effective PPC ads that encourage click-throughs while continuously testing
- Develop a bid management strategy to maximise high quality visitors and minimise costs
- Identify, measure and act upon the KPIs that will help you boost your PPC performance
This course also constitutes Day 2 of our 2-day Search Marketing course; Search Engine Marketing: SEO & PPC
Course Categories: Digital Marketing, Optimisation
See below for further course details and full programme information.
Ready to upskill your team with the IDM? Explore our Corporate Training option, here
Details
- Level
- Intermediate
- Duration
- 1 day (7 CPD hours)
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To discuss your options, please get in touch with one of our learning and development team:
Course Information
Introduction to Google Ads
- What is Google Ads?
- How it works
- Why Google Ads
- Setting Google Ads objectives
Campaign Setup
- What is a campaign?
- Campaign structure
- Campaign goals & objectives
- Bidding and budgeting
- Choosing the right campaign settings
Keywords
- What are keywords?
- Keywords best practices
- Keyword research (Keyword Planner tool)
Text Ads
- Ads best practices
- Responsive search ads
- How to write excellent text ads
Campaign Management
- What is campaign management
- Management best practices
- Quality Score: what is it and how to improve it
Conversion Tracking
- What is conversion tracking?
- How to setup tracking
- Intro to Google Analytics tracking
Remarketing
- Intro to remarketing
- Why Audiences are important
- Setting up your audiences
- Remarketing campaign types
- Setting up a remarketing campaign
Reporting
- Into to Google Ads reports
- Using Google Data Studio
The Pay Per Click (PPC) course is designed for all marketers involved in PPC campaigns who want to get the very best results for their search engine marketing budget.
Previous delegates include:
- Senior Marketing Executive (M&G Limited)
- Marketing Analyst (A J Bell)
- Marketing Manager (The Co-operative Legal Services)
- Advertising and Brand Manager (London South Bank University)
Enrol onto 'Pay Per Click' course and receive the 'DMA Mobile Guide'. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Mike Ncube
Mike Ncube is a digital marketing expert with over 13 years' experience in Google Ads, PPC and SEO advertising. Mike is a Google Partner and has been since the programme was launched by Google over 8 years ago.
He is an author and has written over many books, guides and ebooks on digital marketing topics including Google Ads, PPC advertising and digital marketing strategy.
He has worked with businesses from a wide range of industries including IoT, Automotive, Manufacturing, Real Estate and more for big clients like BitDefender and Quectel to micro businesses.
London (W1W 8SS)
Very informative, perfect level, would definitely recommend to a colleague.
Sophie Harvey
Ecommerce Marketing Executive, CPP Group
A very thorough and precise delivery of valuable knowledge that I can apply to my work with confidence.
Matt Barry
Multimedia Producer, Telesgop
This course should pay for itself many times over.
Julie Clare
Managing Director, Clear Communications
Get in touch...
To discuss your options, please get in touch with one of our learning and development team: