Structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that increase clicks and reduce costs. Understand effective retargeting and set key performance indicators that boost your PPC performance.
This course also constitutes Day 2 of our 2-day Search Marketing course; Search Engine Marketing: SEO & PPC
The Pay Per Click (PPC) course is designed for all marketers involved in PPC campaigns who want to get the very best results for their search engine marketing budget.
Enrol onto ‘Pay Per Click’ course and receive the ‘DMA Mobile Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Mike is Managing Director of Optimize, a specialist search engine marketing and conversion optimisation agency which provides independent SEM services, consultancy and training to clients in the UK and overseas. Services include search engine optimisation, pay per click and Google Analytics. Mike has worked in SEM for over 10 years and has developed and implemented SEO and PPC strategies for clients such as the BBC, Dyson, Kodak, Nationwide, Parcelforce, Toshiba, Yell.com and the YHA.
London (W1W 8SS)
Very informative, perfect level, would definitely recommend to a colleague.
Ecommerce Marketing Executive, CPP Group
A very thorough and precise delivery of valuable knowledge that I can apply to my work with confidence.
Multimedia Producer, Telesgop
This course should pay for itself many times over.
Managing Director, Clear Communications