Marketing courses in digital, direct and data

Get a greater understanding of the numbers that underpin your marketing. This introduction will help you to create the right financial business case and measure outcomes. Use this knowledge to...

Create the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your design and content. Learn how to test and improve...

The course explores and explains the key components, characters and narratives that create persuasive and memorable communications.

This course will take you step-by-step through each stage of the communication process - from planning to post campaign analysis. You'll be able to approach each new writing task with confidence...

Boost value for you and your customers with customer insight. Learn how to gain a competitive advantage by understanding the behaviour of your customers and their value to you. Discover how to...

Learn how to successfully plan, run and control digital projects. Understand what it takes to keep a project on time and on budget for your stakeholders. Discover how to set criteria for success...

Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to meet the expectations of your customers and...

Join us for a unique one-day leadership course that will reveal and then equip you in the new leadership competencies that modern leaders need in order to drive growth and impact within their...

Learn how programmatic can transform your marketing and support your goals. Design experiments and analyse outcomes to determine return on investment and boost your results. Recognise new...

Make affiliate marketing work better for your business. Learn how to devise a strategy, set objectives and measure results. Identify the types of affiliates that are best for your business and...

Learn how to plan your marketing activity effectively. Understand market and customer trends in your business environment through insights and research. Gain a sustainable advantage by managing...

To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies. Develop a Planning framework to ensure your strategy lays the...

Learn everything you need to create effective email marketing campaigns. This one-day course covers the whole process, from content, design and delivery, through to testing, measurement and...

Maximise response, conversion and ROI from your email campaigns on this one-day course. You'll learn advanced techniques for segmenting, targeting, integration and automation. Achieve better...

In this 2-day course you'll go step by step through the planning, creation and delivery of high quality email campaigns. Learn how to get better response, more conversions and higher ROI. Gain the...

Plan your content marketing to boost your success. During this course you'll develop a full understanding of goal setting and performance tracking. You'll leave with an assured grasp of strategy...