Marketing courses in digital, direct and data
Choose your course from a portfolio that covers every important topic in today's digital, direct and data marketing, from foundation level to advanced
Social Media Marketing: Strategy, Tools and Tactics Masterclass
This two-day course gives practical advice that will help you boost your social media marketing results. Learn how to develop a strategy, set objectives and identify social influencers. Discover...
Pay per Click (PPC) Masterclass
Structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that increase clicks and reduce costs. Understand effective...
Search Engine Optimisation (SEO) Masterclass
Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design and usability. Discover keyword analysis...
Content Marketing Strategy Masterclass
Plan your content marketing to boost your success. During this course you'll develop a full understanding of goal setting and performance tracking. You'll leave with an assured grasp of strategy...
AI-Powered Copywriting Masterclass
Unlock the potential of AI to enhance your copywriting skills. Discover how artificial intelligence tools can revolutionise your approach to content, from brainstorming to creating to editing....
Storytelling for Marketers Masterclass
Unlock the power of narrative with our one-day 'Storytelling for Marketers' course. Learn how to captivate audiences, shape compelling narratives, and infuse your brand with unforgettable stories....
Responsible Marketing Masterclass: Privacy, compliance and the law
Regardless of your role, having a solid understanding of the laws that apply to the use of personal data for marketing is a must. That's what this masterclass does.
Your marketing legal and...
Digital Marketing Masterclass
Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right digital channel to evaluating campaign performance
Digital CRM Masterclass
Make the most of digital CRM to deliver better results. You'll learn how to manage relationships with customers and build stronger communications. Improve your CRM campaign planning and understand...
Customer Insight Masterclass
Boost value for you and your customers with customer insight. Learn how to gain a competitive advantage by understanding the behaviour of your customers and their value to you. Discover how to...
Learn to lead Masterclass
Become a confident leader in the changing world of work. This 3-hour masterclass is guaranteed to leave you inspired, informed, and with a plan of action for the next 12 months. Learn more about...
Copywriting Masterclass
Hone your copywriting skills with copywriting techniques that captivate and persuade your audience. Develop skills that help you connect with readers and inspire them to act. Through this course,...
Digital Marketing Strategy Masterclass
To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies. Develop a Planning framework to ensure your strategy lays the...
Data Driven Marketing Masterclass
Drive your business forward by using data to improve results. Learn how to test channels for better outcomes. Understand what metrics count when evaluating performance and what you can do to apply...
Integrated Marketing Strategy Masterclass
Learn how to plan your marketing activity effectively. Understand market and customer trends in your business environment through insights and research. Gain a sustainable advantage by managing...
User Experience Masterclass
Create the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your design and content. Learn how to test and improve...