Boost your B2B marketing knowledge and expertise. This 2-day course gives you invaluable insights on strategy, trends, tools, measurement, analytics and more. Gain the confidence you need to deliver results as a B2B marketing specialist.
Course Categories: B2B Marketing
To discuss your options, please get in touch with one of our learning and development team:
The future of B2B marketing - a look at the current B2B marketing landscape and how to best prepare for the future
Using measurement - looking at the best practice online and offline campaigns
The Operations of B2B marketing
Aligning marketing with business strategy and companywide collaboration
Using Data for campaign, customer and marketing insight
B2B Elective Day 2
Content Marketing
Cutting edge marketing: using the latest tools ranging from AI to CRM
Email marketing for B2B - an advanced approach
Creating amazing B2B customer experiences to drive engagement by understanding online and multichannel behaviour
B2B and B2C marketing are not the same. There are unique complexities to B2B decision-making, buyer behaviour and the B2B customer journey to name but a few. Complete our specialised B2B course and identify your strategic competence in the intricacies of B2B marketing.
With this specialism, you'll have instant recognition as a marketer with the expertise and adaptability to achieve marketing objectives and business goals across B2B.
This course is currently delivered over two consecutive days. Please view the more info section of the course availability to confirm the dates.
Ruth Connor
Ruth Connor is an independent marketing trainer and practising Marketing Director with more than 20 years' experience in both B2B and B2C marketing.
Ruth has held roles in numerous organisations including: BUPA, Legal & General, Westfield Health, Consumer Intelligence and leading B2B agency Earnest. She has significant experience of B2B brand development, digital and content marketing, and integrated campaign planning and delivery. She has also developed and launched market-leading products and led award-winning Internal Comms and PR campaigns.
Over the last 7 years she has successfully launched and managed content marketing programmes in three different B2B businesses where blogs and customer newsletters have outperformed average industry performance resulting in increased brand engagement and lead generation and assisted in winning new and retaining existing business. And in 2018 she helped Earnest win The Drum Agency Business award for Best Thought Leadership.
Ruth delivers our B2B Marketing: The Complete Guide course. And as a Marketing tutor she is focused on actionable learning that attendees can take back to their businesses to implement and drive improvements. She also runs 1-day courses on Content Marketing and Campaign Planning & Delivery. She's a Fellow of the Institute of Data and Marketing and she sits on the DMA B2B Marketing Council.
The course was informative and gave a clear and detailed view of B2B marketing, it's great to have the course book to take away so I still have it to refer too.
Bethany Siviter,
Screwfix Direct Ltd
The depth and quality of content was great; I feel empowered to put the key learnings into practice and create a more B2B customer-centric experience across my marketing activities. The course tutor was brilliant, explained everything clearly and concisely and was great at inviting discussion from the group. The input from the guest presenters was invaluable. The group exercises and case studies were a great addition as they enabled us to apply the course material to a real world context.
To discuss your options, please get in touch with one of our learning and development team: