Marketing courses in digital, direct and data 

Learn how to develop a successful Account Based Marketing (ABM) programme. From an understanding of the principles through to practical exercises, this course gives you the tools to get your programme up and running.

This course will take you step-by-step through each stage of the communication process - from planning to post campaign analysis. You’ll be able to approach each new writing task with confidence in your ability, and a clear road map to success.

8 steps to plan and implement successful customer retention strategies that nurture and improve customer loyalty, increasing ROI for your business.

Get up to speed with the latest techniques in Business to Business lead generation and nurturing, then benchmark your current activity against industry best-practice.

B2B Marketing Essentials; from understanding your markets and customers to planning and building campaigns that deliver results, in ten actionable steps, this course will help you turbo charge your B2B marketing.

Be recognised for your all-round marketing expertise and add a unique B2B specialism to your existing knowledge. If you’re in B2B then this 2-day course will deliver both competitive edge and maximum flexibility in your future career options.