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B2B Account Based Marketing

Learn how to develop a successful Account Based Marketing (ABM) programme. From an understanding of the principles through to practical exercises, this course gives you the tools to get your programme up and running.

B2B Account Based Marketing

B2B Customer Retention

8 steps to plan and implement successful customer retention strategies that nurture and improve customer loyalty, increasing ROI for your business.

B2B Customer Retention

B2B Lead Generation

Get up to speed with the latest techniques in Business to Business lead generation and nurturing, then benchmark your current activity against industry best-practice.

B2B Lead Generation

B2B Marketing: Essentials

B2B Marketing Essentials; from understanding your markets and customers to planning and building campaigns that deliver results, in ten actionable steps, this course will help you turbo charge your B2B marketing.

B2B Marketing: Essentials

B2B Marketing: The Complete Guide

Be recognised for your all-round marketing expertise and add a unique B2B specialism to your existing knowledge. If you’re in B2B then this 2-day course will deliver both competitive edge and maximum flexibility in your future career options.

B2B Marketing: The Complete Guide

Why the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

To ensure that you have the knowledge, the skills and the mindset to meet any personal challenge in this innovative and exciting industry, the IDM has developed, and will continue to develop, the most extensive range of digital, direct and data-driven marketing courses and qualifications in the world.
 
We have trained and qualified more marketers than any other professional organisation – over 100,000 digital, data and direct marketers in the last 30 years, in over 30 countries, from companies including Google, Lego and John Lewis.

Innovation is key to our continued success but more importantly, personal innovation will be the key to your future success.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The Award is a really comprehensive course ideal for all level of copywriters. It equips students with the skills to create successful digital campaigns – you’ve just got to get out there and start applying what you have learnt. I feel much more confident...

Victoria Lovegrove Award DC,
Online Editor, Marketing Service RNLI

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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