Boost your B2B marketing knowledge and expertise. This 2-day course gives you invaluable insights on strategy, trends, tools, measurement, analytics and more. Gain the confidence you need to deliver results as a B2B marketing...

8 steps to plan and implement successful customer retention strategies that nurture and improve customer loyalty, increasing ROI for your business.

Learn how to develop a successful Account Based Marketing (ABM) programme. From an understanding of the principles through to practical exercises, this course gives you the tools to get your programme up and running.

Generate more leads for your sales team. Learn how to target your best prospects and set up effective key performance indicators to measure your results. Qualify leads and discover how to create content that works best for key...

This course will take you step-by-step through each stage of the communication process - from planning to post campaign analysis. You'll be able to approach each new writing task with confidence in your ability, and a clear...