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B2B Marketing: Essentials

B2B Marketing Essentials; from understanding your markets and customers to planning and building campaigns that deliver results, in ten actionable steps, this course will help you turbo charge your B2B marketing.

B2B Marketing: Essentials

B2B Marketing: The Complete Guide

Be recognised for your all-round marketing expertise and add a unique B2B specialism to your existing knowledge. If you’re in B2B then this 2-day course will deliver both competitive edge and maximum flexibility in your future career options.

B2B Marketing: The Complete Guide

Why the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

To ensure that you have the knowledge, the skills and the mindset to meet any personal challenge in this innovative and exciting industry, the IDM has developed, and will continue to develop, the most extensive range of digital, direct and data-driven marketing courses and qualifications in the world.
 
We have trained and qualified more marketers than any other professional organisation – over 100,000 digital, data and direct marketers in the last 30 years, in over 30 countries, from companies including Google, Lego and John Lewis.

Innovation is key to our continued success but more importantly, personal innovation will be the key to your future success.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

I would highly recommend this course to anyone who needs guidance on how to move your market data forward

Jack Naylor,
Administrator, Armitages

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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