Marketing courses in digital, direct and data
Choose your course from a portfolio that covers every important topic in today's digital, direct and data marketing, from foundation level to advanced
Integrated Marketing Strategy Masterclass
Learn how to plan your marketing activity effectively. Understand market and customer trends in your business environment through insights and research. Gain a sustainable advantage by managing...
Managing Stakeholders Masterclass
Learn how to gauge the preferences, behaviours and workings styles of yourself and others to build more effective working relationships. Discover how to improve existing stakeholder relationships...
Briefing and Evaluating Creative Work Masterclass
Learn how to get better results by crafting a brilliant brief. Discover the best way to write a clear proposition and get noticed through big creative ideas. Understand how to confidently evaluate...
Google Analytics: Advanced Masterclass
Drive better results from your website with a deeper understanding of Google Analytics. Discover advanced techniques that will help you segment data and drill deeper into your metrics. Build the...
Google Analytics: Essentials Masterclass
A one-day course that gives you best practice guidelines on analysing data trends. Get an overview of the Google Analytics dashboard and learn how to select the right data for your reports. Define...
Google Analytics: The Complete Guide Masterclass
This two-day course gives you a comprehensive understanding of Google Analytics. Learn how to get accurate reports that help you boost your marketing campaigns. Discover how to measure SEO, PPC,...
Digital Marketing Strategy Masterclass
To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies. Develop a Planning framework to ensure your strategy lays the...
User Experience Masterclass
Create the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your design and content. Learn how to test and improve...
B2B Copywriting Masterclass
This course will take you step-by-step through each stage of the communication process - from planning to post campaign analysis. You'll be able to approach each new writing task with confidence...
B2B Lead Generation Masterclass
Generate more leads for your sales team. Learn how to target your best prospects and set up effective key performance indicators to measure your results. Qualify leads and discover how to create...
Email Marketing: Tactics Masterclass
Learn everything you need to create effective email marketing campaigns. This one-day course covers the whole process, from content, design and delivery, through to testing, measurement and...
Email Marketing: Strategy and Tactics Masterclass
In this 2-day course you'll go step by step through the planning, creation and delivery of high quality email campaigns. Learn how to get better response, more conversions and higher ROI. Gain the...
Email Marketing: Strategy Masterclass
Maximise response, conversion and ROI from your email campaigns on this one-day course. You'll learn advanced techniques for segmenting, targeting, integration and automation. Achieve better...
Copywriting for Not-for-Profit Masterclass
Get greater impact and results from your fundraising copy. Understand how to grab your audience's attention, capture their interest and motivate them to give. Discover the best way to phrase the...
Behavioural Economics Masterclass
A practical guide to harnessing irrational consumer decisions and making them, if not entirely predictable, then far more intelligible using Behavioural Economics principles.
Conversion Rate Optimisation (CRO) Masterclass
Learn how to convert more web visitors into customers. Develop the skills to become a better conversion optimiser. Explore how your own website can be improved. This course includes many "how to"...