• You will learn to
  • Details
  • Course availability

You will learn to:

  • Set suitable targets for what the campaign should achieve
  • Define the right target audience for your campaign
  • Decide what media and channels to use and how to combine them
  • Put together a creative brief for all the elements of the campaign
  • Set a budget and put in place how to measure the success of the campaign
  • Plan the execution of each part of the campaign

Details

Duration
1 day (7 CPD hours)

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Location Member Non-Member Places Left  
28/02/20 London (W1W 8SS) £510.00 £599.00 5
06/05/20 London (W1W 8SS) £510.00 £599.00 15 More info
Book Until
5 May 20
Venue
DMA House

NB: Prices above subject to VAT

Course Information

Understanding what you are promoting

  • Defining the campaign
  • Thinking about everything that can affect what you do
  • Positioning your company and product in the market place

What you want to achieve

  • Setting objectives that are SMART
  • Working out how to measure the targets you set
  • What are the stages to reaching your goals?

Who do you want to reach?

  • Describing who your audience is
  • Using profiling and segmentation tools to understand them better
  • Painting a picture of what your ideal customers are like

How to reach your target audience

  • Selecting the most appropriate media
  • What works online, when to go offline
  • Combining media together, both online and offline
  • Creating a quick campaign plan

How to attract interest

  • Matching features and benefits to wants and needs
  • Writing a proposition that works
  • Everything you need to brief a designer

Working within a budget

  • How to allocate costs to each element
  • Measuring where you get the best return on your spend
  • Predicting results and payback

Creating a project plan

  • Templates for planning a campaign
  • What you need to allow for

How to measure how well it goes

  • What you should analyse
  • Setting suitable targets for each element of your campaign

Aimed at people new to setting up and running marketing campaigns, either in large or small businesses.
This course will give you the tools and confidence to set up and run a campaign both online and offline.
Campaigns work best when they are targeted at the right people with messages that are relevant to them. This course shows how best to achieve this

Enrol onto ‘Campaign Marketing’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

David Hearn F IDM, Creative Technology Director Arcstream AV

David Hearn F IDM has been a marketer for 30 years, starting at the Economist, before moving to agency FCB, working for British Airways and The Australian Tourist Commission. He then became co-owner of direct and digital agency AHK, developing successful customer acquisition and retention programmes for, amongst others, Royal Mail, 3M, Canon and Adobe.

David is now working in creative technology for Arcstream AV, delivering interactive marketing solutions for major brands including Ford, GSK, EY and Schroders. Helping bridge digital and face-to-face engagements.

With wide experience in both B2C and B2B markets, he has been sharing his expertise and experience for over 20 years as a trainer and tutor for the IDM. David also lectures at universities and delivers a series of online professional training webinars.

London (W1W 8SS)

Very good for practical case studies and interactive learning.


Helen Share,
Fundraising Executive, NSPCC

Really good course, great working examples that apply to real life situations.


Jenna Bezant,
Marketing Assistant, Lloyds TSB General Insurance

Fantastic course with real life ways to apply the theory in my day to day job.


Mara Tuca,
Campaign Marketing Executive, Nationwide

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

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