"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
You'll be guided through each stage of a campaign plan, from positioning in the market to measuring how it goes. Learn how to reach your target audience and attract interest for your proposition. Gain the confidence to plan successful campaign execution.
Aimed at people new to setting up and running marketing campaigns, either in large or small businesses.
This course will give you the tools and confidence to set up and run a campaign both online and offline.
Campaigns work best when they are targeted at the right people with messages that are relevant to them. This course shows how best to achieve this
Enrol onto ‘Campaign Marketing’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
David Hearn F IDM has been a marketer for 30 years and co-owner of direct and digital agency, AHK, for over 20. AHK plans and executes customer recruitment and development programmes for B2C and B2B companies, including Canon Europe, Adobe, GE Capital, Thomas Miller and The Warranty Group. The agency’s services include strategic planning, data analysis & insight, marketing technology deployment, creative development and campaign management. David describes himself as a marketing generalist and is responsible for overseeing client activity.
David has shared his marketing experience and knowledge for the last 15 years, lecturing and tutoring for the IDM.
London (W1W 8SS)
Very good for practical case studies and interactive learning.
Fundraising Executive, NSPCC
Really good course, great working examples that apply to real life situations.
Marketing Assistant, Lloyds TSB General Insurance
Fantastic course with real life ways to apply the theory in my day to day job.
Campaign Marketing Executive, Nationwide