Campaign Planning | Training Course | IDM
  • You will learn to
  • Details
  • Course availability

You will learn to:

  • Use planning techniques to ensure your campaign stands out
  • Unite your channels to create one coordinated omnichannel campaign
  • Delight and surprise each key audience
  • Integrate your campaign performance data in a clear, consistent and coherent format and generate actionable insights
  • Implement effective customer relationship management techniques such as journey planning, segmentation and personas.
  • Plan your budget to make the most of 'always on' channel activity alongside your big campaigns.
  • Write an effective brief that gets results
  • Refine your skills in reviewing creative assets

All of the learnings in the course are underpinned with activities and processes you can implement in your role.

See below for further course details and full programme information.

Course Categories: Digital Marketing, Planning & Strategy

See below for further course details and full programme information.

Ready to upskill your team with the IDM? Explore our Corporate Training option, here


1 day (7 CPD hours)

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Location Member Non-Member Places Left  
06/06/24 Virtual classroom £400.00 £450.00 15 More info
Book Until
5 Jun 24
20/09/24 Virtual classroom £400.00 £450.00 20 More info
Book Until
19 Sep 24
10/12/24 Virtual classroom £400.00 £450.00 20 More info
Book Until
9 Dec 24
05/03/25 Virtual classroom £400.00 £450.00 15 More info
Book Until
4 Mar 25

NB: Prices above subject to VAT

Course Information

Integrated planning for omnichannel campaigns

  • The power of omnichannel campaigns
  • Implementing the integrated planning process

Profitable CRM techniques to meet your customer's needs

  • Create a customer centric communications plan
  • Know your customers
  • Building a communications strategy

Measuring and optimising every element of your activity

  • Analysing your omnichannel campaign
  • Transform data into insights for continuous improvement
  • Using insights to influence marketing strategy

Building a comprehensive budget

  • Set and manage a realistic budget
  • Managing the budget
  • Measuring the ROI of each element and your campaign as a whole

Creating briefs that instruct and inspire

  • Strategic campaign briefing
  • Developing a proposition
  • Evaluating creativity

This course is aimed at marketing managers and campaign managers who are responsible for planning and briefing communications campaigns. Whether you are looking to branch into this area, bring more structure to your marketing planning or brush up on your skills, there is something here for you.

David Hearn F IDM, Creative Technology Director Arcstream AV

David Hearn F IDM has been a marketer for 30 years, starting at the Economist, before moving to agency FCB, working for British Airways and The Australian Tourist Commission. He then became co-owner of direct and digital agency AHK, developing successful customer acquisition and retention programmes for, amongst others, Royal Mail, 3M, Canon and Adobe.

David is now working in creative technology for Arcstream AV, delivering interactive marketing solutions for major brands including Ford, GSK, EY and Schroders. Helping bridge digital and face-to-face engagements.

With wide experience in both B2C and B2B markets, he has been sharing his expertise and experience for over 20 years as a trainer and tutor for the IDM. David also lectures at universities and delivers a series of online professional training webinars.

Very good for practical case studies and interactive learning.

Helen Share,
Fundraising Executive, NSPCC

Really good course, great working examples that apply to real life situations.

Jenna Bezant,
Marketing Assistant, Lloyds TSB General Insurance

Fantastic course with real life ways to apply the theory in my day to day job.

Mara Tuca,
Campaign Marketing Executive, Nationwide

The Campaign Planning course was very detailed and covered exactly what I hoped it would. The tutor shared their knowledge, both structural and experienced, with the class and the delegates got a chance to share our experiences too. We left with a good sense of how to plan a campaign from conception to evaluation, how to work with internal and external stakeholders, and template documents to guide us in our work.

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Get in touch...