Social Media: Strategy, Tools and Tactics | Training Course | IDM
  • You will learn to
  • Details
  • Course availability

You will learn to:

  • Understand your social media landscape
  • Build your social media plan and determine KPIs
  • Implement effective social media activity that contributes to your business objectives
  • Innovate with content, tools, influencers and communities to maximise engagement and results

Course Categories: Digital Marketing, Popular Courses, Social Media

See below for further course details and full programme information.

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2 days (14 CPD hours)

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Course availability

Start Location Member Non-Member Places Left  
22/10/24 Virtual classroom £680.00 £850.00 10 More info
Book Until
21 Oct 24
Study Periods
  • 22 - 23 October 2024
25/03/25 Virtual classroom £680.00 £850.00 10 More info
Book Until
24 Mar 25
Study Periods
  • 25 - 26 March 2025

NB: Prices above subject to VAT

Course Information

Day 1

An introduction to social media and engagement

  • Understand social media marketing
  • Understand the impact of current social media trends
  • Learn the importance of integrated planning

Developing a social media strategy

  • Understand the elements of a social media strategy
  • Learn how to plan for different types of social media campaigns

Setting objectives and KPIs

  • Learn how to set SMART objectives for social media
  • Understand the different types of KPIs and how to use them for budgeting and measurement

Social listening and monitoring

  • Learn about social listening and why it is useful
  • Understand how to use the listening framework
  • Learn how to build a social media persona

Identifying influencers

  • An introduction to social media influencer marketing
  • Learn how to select influencers
  • Learn how to work with influencers

Day 2

Building a content strategy

  • An introduction to social media content planning
  • How to differentiate with content pillars
  • Considering content requirements across different platforms: Facebook, Twitter, Instagram, TikTok and LinkedIn

Selecting a social platform

  • How to choose your social channels to meet your objectives
  • Optimise the integration between paid, earned, and owned media

Optimising your social media campaign

  • Know how to optimise your social media campaigns to improve engagement and drive action
  • Learn what to measure and when to improve results

Innovate in social media

  • Learn how to stay abreast of trends and plan for what's next in social

This course is ideal for marketers who need to build and implement an integrated social media strategy with measurable outcomes.

Julie Atherton F IDM, Managing Director, Small Wonder

Founder of the social media transformation advisory and marketing consultancy Small Wonder. A business leader, author, consultant, and strategist, Julie specialises in advising and training organisations (B2B, B2C, and 3rd sector) on embedding social media and influencer marketing in their strategic development and growth.

Her social media strategy books are built on 30 years' experience gained working with global brands, small independents and innovative start-ups including Deloitte Digital, Mott MacDonald, Nissan, St John Ambulance, Parcelforce Worldwide, University of Bath, Arnolfini, SmartViz, and Send Me A Sample.

The course group was a nice small size. The trainer was clear and knowedgeable and kept our interest. I have bought back information I can apply in my role.

Julie made things really easy to understand. Her level of personal experience and case study examples were impressive and really fascinating. Really thought provoking.

Abigail Cole,
Leigh Academics Trust

Great course, good pace and practical hints and tips. Sparked loads of ideas I want to go try.

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Get in touch...