You will learn to:

  • Understand your social media landscape
  • Build your social media plan, define processes and determine KPIs
  • Implement effective social media activity that contributes to your business objectives
  • Innovate with content, tools, influencers and communities
  • Motivate and incentivise to achieve a social business

Details

Level
Intermediate
Duration
2 days (14 CPD hours)
Rating

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Course availability

Start Location Member Non-Member Places Left  
10/04/19 London (W1W 8SS) £955.00 £1,125.00 10
15/05/19 Edinburgh Napier University £955.00 £1,125.00 9
01/08/19 London (W1W 8SS) £955.00 £1,125.00 10
10/10/19 London (W1W 8SS) £955.00 £1,125.00 10
10/02/20 London (W1W 8SS) £955.00 £1,125.00 10

Course Information

Programme

Day 1

An introduction to social media and engagement

  • Understand what social media marketing is and how it has developed
  • Understand the impact of social media on engagement for brands
  • Learn the importance of agile planning

Developing a social media strategy

  • Understand the importance of a social media strategy
  • Identify the types of social media campaigns
  • Gain an introduction to the 8 steps of social strategy development

Setting objectives and KPIs

  • Learn how to set SMART objectives for social media
  • Understand the different types of KPIs and how to use them for your social media activities

Social listening

  • Develop social listening to understand customer preferences and competitor actions
  • Understand how to use the listening framework

Identifying influencers

  • Understand who your influencers are
  • Learn how to select influencers
  • Learn how to work with influencers

Day 2

Selecting a social platform

  • Understand the difference between paid, earned, and owned media
  • Identify the hidden costs of social media

Building a content strategy and implementing a plan

  • Learn to build a content plan.
  • Learn how to meet specific platform requirements.
  • Implementing a plan on Facebook, Twitter, Instagram and LinkedIn

Optimising your social media campaign

  • Understand how to measure and optimise your social media campaigns
  • Understand how to calculate social media ROI

Who Should Attend

This course is ideal for marketers who need to gain a deeper understanding of the benefits and practicalities of generating content and how to build it into their digital strategy.

Enrol onto ‘Social Media: Strategy, Tools and Tactics’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Tutor

Julie Atherton F IDM, Managing Director, Small Wonder


A business and marketing consultant with significant experience in B2B, B2C, commercial and not-for-profit organisations, and a particular specialism in the education sector. A strategist and trainer delivering leadership, business transformation, integrated marketing, and brand development projects, Julie’s expertise includes content marketing, brand engagement, recruitment, fundraising, CRM, digital and data, and social media.

Venue

London (W1W 8SS)

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

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