Learn how to deliver a digital PR campaign that creates impact. Create a better story with effective content that engages a multi-channel audience. Align PR activities within your marketing mix...

Gain the skills to confidently write or brief copy for all channels. Learn how to write copy that engages, persuades and sells. Get practical experience of writing in an effective and arresting...

Win more of the right customers for your business. Learn how to develop your prospect pool with market analysis, segmentation and profiling. Create an acquisition communication plan and develop...

Boost your B2B marketing knowledge and expertise. This 2-day course gives you invaluable insights on strategy, trends, tools, measurement, analytics and more. Gain the confidence you need to...

Drive sustained traffic growth through your SEO and PPC activity. Learn how to get higher search rankings, increase visitors to your site and maximise ROI on this intensive two-day course. Boost...

Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design and usability. Discover keyword analysis...

Structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that increase clicks and reduce costs. Understand effective...

Make the most of digital CRM to deliver better results. You'll learn how to manage relationships with customers and build stronger communications. Improve your CRM campaign planning and understand...

Learn how to convert more web visitors into customers. Discover new optimisation tools and technologies to improve your outcomes. Understand multivariate and A/B testing methodologies and how they...

Learn how to use content marketing to engage with your customers and improve results. Understand the elements of a successful content marketing strategy, and how to track and measure its success....

Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right digital channel to evaluating campaign performance

Learn how to successfully plan, run and control digital projects. Understand what it takes to keep a project on time and on budget for your stakeholders. Discover how to set criteria for success...

Learn how programmatic can transform your marketing and support your goals. Design experiments and analyse outcomes to determine return on investment and boost your results. Recognise new...

Learn how to plan your marketing activity effectively. Understand market and customer trends in your business environment through insights and research. Gain a sustainable advantage by managing...

This course will take you step-by-step through each stage of the communication process - from planning to post campaign analysis. You'll be able to approach each new writing task with confidence...

Become the best leader you can be, using the two key principles of hacking: speed and impact. Learn how to apply yourself at work to drive your performance and build your network. Build the...