Marketing courses in digital, direct and data

Make the most of digital CRM to deliver better results. You'll learn how to manage relationships with customers and build stronger communications. Improve your CRM campaign planning and understand...

On this 2-day course you'll learn how to write better copy for web, email, social media and blogs. Use these techniques to gain attention, drive traffic and improve results. Understand what works...

Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to improved email response. Gain the confidence you...

Learn to engage your audience with techniques for writing blog posts and social media updates. Discover how to write in a conversational style that engages readers and promotes response. Establish...

Become the best leader you can be, using the two key principles of hacking: speed and impact. Learn how to apply yourself at work to drive your performance and build your network. Build the...

Develop campaigns that deliver more customers, using all the media opportunities available. From customer analysis, segmentation and profiling, to proposition development. Plan campaigns that...

Learn how to successfully plan, run and control digital projects. Understand what it takes to keep a project on time and on budget for your stakeholders. Discover how to set criteria for success...

Maximise response, conversion and ROI from your email campaigns on this one-day course. You'll learn advanced techniques for segmenting, targeting, integration and automation. Achieve better...

In this 2-day course you'll go step by step through the planning, creation and delivery of high quality email campaigns. Learn how to get better response, more conversions and higher ROI. Gain the...

Get greater impact and results from your fundraising copy. Understand how to grab your audience's attention, capture their interest and motivate them to give. Discover the best way to phrase the...

Learn everything you need to create effective email marketing campaigns. This one-day course covers the whole process, from content, design and delivery, through to testing, measurement and...

Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to meet the expectations of your customers and...

This 1-day course shows you how to create a social strategy that gets results. Understand the impact of social media and the importance of planning. Discover how it contributes to successful...

This two-day course gives practical advice that will help you boost your social media marketing results. Learn how to develop a strategy, set objectives and identify social influencers. Discover...

This 1-day course shows you how to deliver results from your social media strategy. Plan your content and select the right channels for your campaigns. Learn how to optimise engagement, measure...

Learn how to convert more web visitors into customers. Develop the skills to become a better conversion optimiser. Explore how your own website can be improved. This course includes many "how to"...