Boost value for you and your customers with customer insight. Learn how to gain a competitive advantage by understanding the behaviour of your customers and their value to you. Discover how to research, plan and manage your activity with confidence.
This course is designed for marketers or managers with responsibility for developing and implementing a customer insight strategy.
Enrol onto ‘Customer Insight’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Joss Cripps is a subscription and membership-marketing consultant with over 20 years’ spent acquiring and retaining customers in the media, e-commerce and not for profit sectors.
An experienced marketer, Joss has worked on both the agency and client-side with media owners such as Amazon, the Financial Times (FT), News UK and Sky.
In 2006 she re-located from London to Hong Kong to take up the role of Asia-Pacific Regional Marketing Director for the FT. Six years later she moved again, this time to New York as EVP, Global Marketing for the FT managing the sales and marketing teams responsible for print and digital subscription revenues. Returning to the UK in 2015, she joined Amazon to manage the company's 'subscribe & save product' - a pan EU subscriber loyalty program.
After a couple of decades spent working for large multi-national companies, she took the plunge and established Count Marketing - a consultancy business focused on helping organisations optimise their subscription and membership marketing initiatives.
Mark Patron M IDM is a digital marketing consultant and non-exec director. He has worked in data driven marketing for 30 years. Previously as CEO he grew RedEye to be one of the top two UK based email marketing automation businesses. Mark has been a director of over 50 UK, Continental and US data driven marketing companies. He was a co-founder of Transactis. Mark was part of the management team that developed the revenues of VNU’s marketing information business, now called Nielsen market research, from $150 million in 1994 to $2.5 billion by 2001. He co- founded and was Chairman of Abacus Europe. Over 14 years, mostly as MD, he built Claritas UK, now part of Acxiom, to £30 million revenues. Mark was voted one of UK’s 15 most influential direct marketers by readers of Precision Marketing magazine.
London (W1W 8SS)
If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you
I really liked getting ideas from other people on the course. It was presented at a great pace and not rushed.
Interactive - mixture of theory and discussion. Case studies - applying theory to real life examples.
I enjoyed learning more about various sources of insight and the opportunity to learn from colleagues from other businesses.