Plan your content marketing to boost your success. During this course you'll develop a full understanding of goal setting and performance tracking. You'll leave with an assured grasp of strategy that will help you to delivers results.
The course is aimed at marketers looking to understand how to put a strategic content framework together to maximise content performance.
Enrol onto ‘Content Strategy’ course and receive the ‘DMA Copywriting Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
The IDM was first introduced to Andy Letting as a student in 2010 where he gained his Postgraduate Diploma in Digital Marketing in 2011. Andy has been lecturing with the IDM ever since, specialising in mobile, content, programmatic and social media.
He has been working in digital marketing for over 15 years, results driven and commercially focused senior-level digital executive with extensive senior management experience. Consistently evolved emerging digital channels and delivered incremental revenue growth, through leadership, change management, channel development and partnership initiatives for BSkyB, Ladbrokes and Avis, career highlights to date include, evolving Sky Mobile TV to what is now SkyGo, a key strategic retention product for BSkyB, demonstrating revenue can be attributed to social media and serving customers through social has to be a key objective for any organisation.
London (W1W 8SS)
Very informative, related and interactive course. Came out feeling more confident about what content is and how to deliver across the marketing team and rest of business.
Tasty lunch, good facilities and excellent pre-course communications. Andy the trainer was great, clear and easy to listen to. Good balance of case studies, questions and use of our experiences to show case the course points.