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IDM Award in Campaign Data Strategy
Do you want to understand how to use marketing campaign data to achieve your strategic goals?
IDM Award in GDPR for Direct Mail (Award GDPR M)
Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA
Google Analytics: Advanced
Drive better results from your website with a deeper understanding of Google Analytics. Discover advanced techniques that will help you segment...
Conversion Rate Optimisation (CRO)
Learn how to convert more web visitors into customers. Discover new optimisation tools and technologies to improve your outcomes. Understand...
Budgeting for Marketers: Essentials
Get a greater understanding of the numbers that underpin your marketing. This introduction will help you to create the right financial business...
Omnichannel campaigns are the pinnacle of effective marketing. In this course, you will gain a comprehensive understanding of how to unite your...
How to Be a More Effective Creative
Reignite or fan the flames of ambition, capability and effectiveness with provocations and practical techniques to help set benchmarks and...
Win more of the right customers for your business. Learn how to develop your prospect pool with market analysis, segmentation and profiling....
Make affiliate marketing work better for your business. Learn how to devise a strategy, set objectives and measure results. Identify the types of...
IDM Award in Data & Analysis (Award DM)
Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing