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Social Media: Tools and Tactics
Deliver results from your social media strategy. Discover the tools and processes you need to manage successful social media campaigns for your...
Conversion Rate Optimisation (CRO)
Learn how to convert more web visitors into customers. Discover new optimisation tools and technologies to improve your outcomes. Understand...
Writing for Content Marketing
Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve...
IDM Award in Direct Mail - RM (Award DirM)
Learn how to put the core principles, concepts and practical applications of direct mail into action and how to plan, develop and deliver highly...
Win more of the right customers for your business. Learn how to develop your prospect pool with market analysis, segmentation and profiling....
How to Be a More Effective Creative
Reignite or fan the flames of ambition, capability and effectiveness with provocations and practical techniques to help set benchmarks and...
IDM Award in Campaign Data Strategy
Do you want to understand how to use marketing campaign data to achieve your strategic goals?
Make affiliate marketing work better for your business. Learn how to devise a strategy, set objectives and measure results. Identify the types of...
AI and Machine Learning for Marketers
In conjunction with IDM's strategic partner Southampton Data Science Academy (SDSA) learn how to leverage leading-edge technologies for your...
IDM Award in Data & Analysis (Award DM)
Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing