Learn best practices for writing successful copy for web, email, social media and other digital content. Understand basic principles of digital...

This course is designed for intelligent marketing leaders, teaching you all you need to know to effectively develop and manage a successful...

Learn how to put the core principles, concepts and practical applications of direct mail into action and how to plan, develop and deliver highly...

If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you

Become an expert specialist in content marketing with the skills to confidently develop and manage content marketing campaigns, customer...

This course will teach you all you need to know about creating an effective omni-channel campaign strategy, bringing together digital and non...

Make the most of digital CRM to deliver better results. You'll learn how to manage relationships with customers and build stronger communications....

Drive your business forward by using data to improve results. Learn how to test channels for better outcomes. Understand what metrics count when...

Learn to engage your audience with techniques for writing blog posts and social media updates. Discover how to write in a conversational style...

IDM Membership