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The value of blockchain is in how it changes relationships between people and organisations
Blockchain has an identity problem and it starts with the name. It alludes to the cryptographic technique used to verify that data hasn’t been...
What's up next when it comes to lead nurturing in 2017
It's one thing capturing the attention of a potential client, it's another to convert them into a customer. Lead nurturing has been one of the...
Why you need to double opt-in your data
By now, most if not all B2B marketers have heard about the impending GDPR and what it means for our email marketing. Of course, there was some...
DMA Awards 2019: A Look Back...
DMA Awards night is the biggest celebration of work that works in the UK creative, data and marketing industry. Over 500 entries. 34 categories....
Are fake news and high profile gaffes saving twitter? What can we learn from the mistakes?
There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...
Last Things First: Do I Need Consent, Or Can I Use Legitimate Interest?
You might be wondering why is this the last question you should be asking as a marketer. In my experience many marketers seem to be focusing on...
Learning Mobile lessons from the 7 year olds
They make it look so easy! Today's nimble digital brands, born in the past decade, have revolutionized their markets and transformed our lives by...
The IDM in APAC
Delivering internationally renowned digital marketing training and qualifications to a wider audience IDM APAC provides courses in Malaysia,...
"Having your collar felt" - The protection the IDM GDPR Certificate can offer you
The two most common questions I'm asked relating to the GDPR are: "Will the ICO be coming after me after the 25 May 2018?", and: "Can I expect the...
Are your customers getting the email experience they want?
Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...