People behave differently when they’re reading from a screen, compared to reading from a printed page. Those differences are so entrenched that...

The Introduction to Copywriting course will kick-start your creativity so that you can respond to writing a brief quickly, efficiently and...

What will the world of digital marketing have in store for us in 2015? Ian explains his online marketing predictions for the year ahead. ...

We all make assumptions. Quite often they're a useful short-hand that makes us efficient. But they can form barriers that can keep us where we are...

It's one thing capturing the attention of a potential client, it's another to convert them into a customer. Lead nurturing has been one of the...

Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...

Earlier this year I spoke at a breakfast briefing for the IDM, reflecting on some of the changes that have come about from the introduction and...

The era of content marketing is starting to enter a crisis zone; it strives to overcome the stereotype of purely creating bad and irrelevant...

You can only have so many project proposals signed off that don't deliver or go over budget or miss deadlines before people start questioning your...

The two most common questions I'm asked relating to the GDPR are: "Will the ICO be coming after me after the 25 May 2018?", and: "Can I expect the...