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Copywriting? Isn't that old hat? Isn't it all about design and data now? Well those are important, but without concrete, credible copywriting...
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In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing...
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One common mistake many businesses and social media marketers make (myself once included) is that they go in to social media all guns blazing with...
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DMA Telemarketing Guide
Best Practice GuidesPicking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a... -
Full video presentation of Chris Gentle, Partner for Insight and Research, Deloitte, 29 April 2014, Deloitte Auditorium. A launch pad for...
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The two most common questions I'm asked relating to the GDPR are: "Will the ICO be coming after me after the 25 May 2018?", and: "Can I expect the...
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What will the world of digital marketing have in store for us in 2015? Ian explains his online marketing predictions for the year ahead. ...
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Wondering what opportunities the Creative Data programme will give its students? Before Christmas, we questioned Adam Gregory, a Creative Data...
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So you've got an important presentation coming up. What are the key things you need to think about in order to make it a success? These are my...
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The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted...