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Learning Mobile lessons from the 7 year olds
They make it look so easy! Today's nimble digital brands, born in the past decade, have revolutionized their markets and transformed our lives by...
Do You Need a Data Protection Officer?
The role of Data Protection Officer is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your...
Knowledge and Network: Top Digital Marketing and Technology Predictions for 2015
What will the world of digital marketing have in store for us in 2015? Ian explains his online marketing predictions for the year ahead. ...
Knowledge & Network: Silverstone - Experience is everything
Nick Broomfield, Director, The Customer Framework, Hannah Bodley, Head of Marketing, Silverstone Circuits Ltd and Sibbs Singh, Digital...
Knowledge & Network: digital trends to watch in 2014
The Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital...
DMA Telemarketing Guide
Best Practice Guides
Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a...
Should Digital Marketers be lean? Or agile?
You can only have so many project proposals signed off that don't deliver or go over budget or miss deadlines before people start questioning your...
The creative brief has lost too much mojo
Shoreditch, we have a problem Whenever I ask those charged with writing or working on creative briefs if they love the job, they tend to fall...
What's up next when it comes to lead nurturing in 2017
It's one thing capturing the attention of a potential client, it's another to convert them into a customer. Lead nurturing has been one of the...
Joss Cripps is a subscription and membership-marketing consultant with over 20 years spent acquiring and retaining customers in the media,...