Copywriting? Isn't that old hat? Isn't it all about design and data now? Well those are important, but without concrete, credible copywriting...

Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...

Careers Education in schools has been receiving some much needed focus since the introduction of the governments National Careers Strategy at the...

This month the IDM got a new CEO. Mike Cornwell F IDM has led some of the most successful marketing agencies in the UK, so we're delighted he'll...

Every experienced copywriter and direct and digital marketing professional is familiar with the concept of 'customer-centric' messaging. What many...

Shoreditch, we have a problem Whenever I ask those charged with writing or working on creative briefs if they love the job, they tend to fall...

Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data...

Full video presentation of Chris Gentle, Partner for Insight and Research, Deloitte, 29 April 2014, Deloitte Auditorium. A launch pad for...

Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a...

The role of Data Protection Officer is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your...