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Director, Hotchilly Marketing
The value of blockchain is in how it changes relationships between people and organisations
Blockchain has an identity problem and it starts with the name. It alludes to the cryptographic technique used to verify that data hasn’t been...
10 things I wish I'd known
This month the IDM got a new CEO. Mike Cornwell F IDM has led some of the most successful marketing agencies in the UK, so we're delighted he'll...
It's only ROI, but I like it: 3 ways to increase ROI from social media
The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the 'Value of a...
3 reasons to be cheerful about Marketing Automation
To paraphrase Ian Dury, I think we have 1, 2, 3 reasons to be cheerful looking at marketing automation (MA) today. 1. MA is the new...
Are you using Digital Marketing Optimisation
Although digital marketing have been called 'the most measurable ever' many times, the wealth of data we collect about our customers and visitors...
What's up next when it comes to lead nurturing in 2017
It's one thing capturing the attention of a potential client, it's another to convert them into a customer. Lead nurturing has been one of the...
Your Content Marketing Needs Content Gap Analysis: Here's How To Do It
With a dizzying array of options from humorous videos to white papers it’s hard to know what’s right for your brand, and most importantly your...
Disrupt with your ideas, not your presentation.
There’s a saying: it’s not what you say, but how you say it. The way you present your argument has a big effect on what you are trying to get...