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Writing copy for fundraising - it's not all about you!
Blogs
Every experienced copywriter and direct and digital marketing professional is familiar with the concept of 'customer-centric' messaging. What many...
Adam Sharp
Page
Co-founder, CleverTouch
3 reasons to be cheerful about Marketing Automation
Blogs
To paraphrase Ian Dury, I think we have 1, 2, 3 reasons to be cheerful looking at marketing automation (MA) today. 1. MA is the new...
Simon Hinks
Page
Having started his data protection and direct marketing career in the travel industry, then moved to the Financial Services sector when the...
3 ways that online and offline copywriting differs
Blogs
People behave differently when they’re reading from a screen, compared to reading from a printed page. Those differences are so entrenched that...
Debi Bester
Page
CEO, Department of Change
Knowledge & Network: digital trends to watch in 2014
Blogs
The Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital...
5 essentials of an effective digital transformation programme
Blogs
In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing...
What's up next when it comes to lead nurturing in 2017
Blogs
It's one thing capturing the attention of a potential client, it's another to convert them into a customer. Lead nurturing has been one of the...
Last Things First: Do I Need Consent, Or Can I Use Legitimate Interest?
Blogs
You might be wondering why is this the last question you should be asking as a marketer. In my experience many marketers seem to be focusing on...
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