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It's one thing capturing the attention of a potential client, it's another to convert them into a customer. Lead nurturing has been one of the...
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Nick Broomfield, Director, The Customer Framework, Hannah Bodley, Head of Marketing, Silverstone Circuits Ltd and Sibbs Singh, Digital...
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You can only have so many project proposals signed off that don't deliver or go over budget or miss deadlines before people start questioning your...
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DMA Telemarketing Guide
Best Practice GuidesPicking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a... -
Copywriting? Isn't that old hat? Isn't it all about design and data now? Well those are important, but without concrete, credible copywriting...
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Zoe Sands, Head of Digital EMEA, Juniper Networks discusses digital trends to watch in 2014. Presented by
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Every experienced copywriter and direct and digital marketing professional is familiar with the concept of 'customer-centric' messaging. What many...
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Connecting fresh, young talent with experienced marketing professionals
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We all make assumptions. Quite often they're a useful short-hand that makes us efficient. But they can form barriers that can keep us where we are...
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Careers Education in schools has been receiving some much needed focus since the introduction of the governments National Careers Strategy at the...