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Robert Thurner F IDM
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Burn The Sky - F IDM
IDM Learning Blog: Are Your Marketing Analysis Skills Up To Scratch?
Blogs
Analysing and looking for insights in your data can often be one of the less glamourous parts of marketing. Some marketers find analysis to be...
Why do Companies Need a Strategic Approach to Content?
Blogs
The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted...
STOP! Don't start with Social Media until you have applied a SWOT analysis
Blogs
One common mistake many businesses and social media marketers make (myself once included) is that they go in to social media all guns blazing with...
Using social proof to help people choose your brand
Blogs
Our surroundings and the behaviour of those around us have a powerful influence on our behaviour. In his book Influence, Robert Caldini gives the...
Knowledge & Network: Silverstone - Experience is everything
Blogs
Nick Broomfield, Director, The Customer Framework, Hannah Bodley, Head of Marketing, Silverstone Circuits Ltd and Sibbs Singh, Digital...
Are you giving enough attention through every stage of customer acquisition?
Blogs
Acquisition continues to take up the budgets and the focus of many a marketer. And with the support of marketing technology we can understand so...
"Having your collar felt" - The protection the IDM GDPR Certificate can offer you
Blogs
The two most common questions I'm asked relating to the GDPR are: "Will the ICO be coming after me after the 25 May 2018?", and: "Can I expect the...
Knowledge and Network: Winning with Creative Data: The Economist: Mark Cripps
Blogs
Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data...
IDM Knowledge and Network: Go for Growth - Chris Gentle
Blogs
Full video presentation of Chris Gentle, Partner for Insight and Research, Deloitte, 29 April 2014, Deloitte Auditorium. A launch pad for...
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