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STOP! Don't start with Social Media until you have applied a SWOT analysis
Blogs
One common mistake many businesses and social media marketers make (myself once included) is that they go in to social media all guns blazing with...
It's only ROI, but I like it: 3 ways to increase ROI from social media
Blogs
The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the 'Value of a...
Knowledge and Network: Data Stories from the Industry's Leaders: Laura Scarlett
Blogs
Laura Scarlett, Programme Director, National Trust Presented by Laura Scarlett
Your Content Marketing Needs Content Gap Analysis: Here's How To Do It
Blogs
With a dizzying array of options from humorous videos to white papers it’s hard to know what’s right for your brand, and most importantly your...
The value of blockchain is in how it changes relationships between people and organisations
Blogs
Blockchain has an identity problem and it starts with the name. It alludes to the cryptographic technique used to verify that data hasn’t been...
The Future of Content
Blogs
The era of content marketing is starting to enter a crisis zone; it strives to overcome the stereotype of purely creating bad and irrelevant...
Disrupt with your ideas, not your presentation.
Blogs
There’s a saying: it’s not what you say, but how you say it. The way you present your argument has a big effect on what you are trying to get...
Why you need to double opt-in your data
Blogs
By now, most if not all B2B marketers have heard about the impending GDPR and what it means for our email marketing. Of course, there was some...
What's up next when it comes to lead nurturing in 2017
Blogs
It's one thing capturing the attention of a potential client, it's another to convert them into a customer. Lead nurturing has been one of the...
Writing copy for fundraising - it's not all about you!
Blogs
Every experienced copywriter and direct and digital marketing professional is familiar with the concept of 'customer-centric' messaging. What many...
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