Director, Hotchilly Marketing

Co-founder, CleverTouch

Blockchain has an identity problem and it starts with the name. It alludes to the cryptographic technique used to verify that data hasn’t been...

This month the IDM got a new CEO. Mike Cornwell F IDM has led some of the most successful marketing agencies in the UK, so we're delighted he'll...

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the 'Value of a...

To paraphrase Ian Dury, I think we have 1, 2, 3 reasons to be cheerful looking at marketing automation (MA) today. 1. MA is the new...

Although digital marketing have been called 'the most measurable ever' many times, the wealth of data we collect about our customers and visitors...

It's one thing capturing the attention of a potential client, it's another to convert them into a customer. Lead nurturing has been one of the...

With a dizzying array of options from humorous videos to white papers it’s hard to know what’s right for your brand, and most importantly your...

There’s a saying: it’s not what you say, but how you say it. The way you present your argument has a big effect on what you are trying to get...