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Joss Cripps is a subscription and membership-marketing consultant with over 20 years spent acquiring and retaining customers in the media,...
Get Your Copy Head On: Copy cabana relocates to the capital
Copywriting? Isn't that old hat? Isn't it all about design and data now? Well those are important, but without concrete, credible copywriting...
How to make the sales manager take you seriously
Most businesses think marketing departments just make pretty pie charts, highlight statistics and write with fluffy pens. As a marketer myself, I...
Are your customers getting the email experience they want?
Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...
Knowledge & Network: digital trends to watch in 2014 - Zoe Sands
Zoe Sands, Head of Digital EMEA, Juniper Networks discusses digital trends to watch in 2014. Presented by
Are you using Digital Marketing Optimisation
Although digital marketing have been called 'the most measurable ever' many times, the wealth of data we collect about our customers and visitors...
Marketing automation for maximum impact
Earlier this year I spoke at a breakfast briefing for the IDM, reflecting on some of the changes that have come about from the introduction and...
Why do Companies Need a Strategic Approach to Content?
The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted...
How has Creative Data helped its Graduates?
Wondering what opportunities the Creative Data programme will give its students? Before Christmas, we questioned Adam Gregory, a Creative Data...
Are you giving enough attention through every stage of customer acquisition?
Acquisition continues to take up the budgets and the focus of many a marketer. And with the support of marketing technology we can understand so...