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How to make the sales manager take you seriously
Most businesses think marketing departments just make pretty pie charts, highlight statistics and write with fluffy pens. As a marketer myself, I...
The Future of Content
The era of content marketing is starting to enter a crisis zone; it strives to overcome the stereotype of purely creating bad and irrelevant...
Marketing automation for maximum impact
Earlier this year I spoke at a breakfast briefing for the IDM, reflecting on some of the changes that have come about from the introduction and...
Are you giving enough attention through every stage of customer acquisition?
Acquisition continues to take up the budgets and the focus of many a marketer. And with the support of marketing technology we can understand so...
Using social proof to help people choose your brand
Our surroundings and the behaviour of those around us have a powerful influence on our behaviour. In his book Influence, Robert Caldini gives the...
How has Creative Data helped its Graduates?
Wondering what opportunities the Creative Data programme will give its students? Before Christmas, we questioned Adam Gregory, a Creative Data...
Top 10: Presentation Tips
So you've got an important presentation coming up. What are the key things you need to think about in order to make it a success? These are my...
Are fake news and high profile gaffes saving twitter? What can we learn from the mistakes?
There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...
Content Marketing Training Courses & Qualifications