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Marketing automation for maximum impact
Earlier this year I spoke at a breakfast briefing for the IDM, reflecting on some of the changes that have come about from the introduction and...
Five Flawed Assumptions Presenters Make and How to Solve Them.
We all make assumptions. Quite often they're a useful short-hand that makes us efficient. But they can form barriers that can keep us where we are...
Should Digital Marketers be lean? Or agile?
You can only have so many project proposals signed off that don't deliver or go over budget or miss deadlines before people start questioning your...
What's up next when it comes to lead nurturing in 2017
It's one thing capturing the attention of a potential client, it's another to convert them into a customer. Lead nurturing has been one of the...
AI; It is big, it is clever and it is already affecting your job
It is fair to say that this year has so far been the year of Artificial Intelligence (AI). On a near-daily basis more and more articles, reports...
DMA Telemarketing Guide
Best Practice Guides
Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a...
How can brands use Facebook live?
Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...
5 essentials of an effective digital transformation programme
In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing...
The IDM in APAC
Delivering internationally renowned digital marketing training and qualifications to a wider audience IDM APAC provides courses in Malaysia,...
DMA Awards 2019: A Look Back...
DMA Awards night is the biggest celebration of work that works in the UK creative, data and marketing industry. Over 500 entries. 34 categories....