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Should Digital Marketers be lean? Or agile?
You can only have so many project proposals signed off that don't deliver or go over budget or miss deadlines before people start questioning your...
What's up next when it comes to lead nurturing in 2017
It's one thing capturing the attention of a potential client, it's another to convert them into a customer. Lead nurturing has been one of the...
If time is your enemy when writing copy - make it your friend!
The Introduction to Copywriting course will kick-start your creativity so that you can respond to writing a brief quickly, efficiently and...
Are you using Digital Marketing Optimisation
Although digital marketing have been called 'the most measurable ever' many times, the wealth of data we collect about our customers and visitors...
How to make the sales manager take you seriously
Most businesses think marketing departments just make pretty pie charts, highlight statistics and write with fluffy pens. As a marketer myself, I...
The value of blockchain is in how it changes relationships between people and organisations
Blockchain has an identity problem and it starts with the name. It alludes to the cryptographic technique used to verify that data hasn’t been...
DMA Telemarketing Guide
Best Practice Guides
Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a...
Knowledge & Network: digital trends to watch in 2014 - Zoe Sands
Zoe Sands, Head of Digital EMEA, Juniper Networks discusses digital trends to watch in 2014. Presented by
Why you need to double opt-in your data
By now, most if not all B2B marketers have heard about the impending GDPR and what it means for our email marketing. Of course, there was some...
How can brands use Facebook live?
Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...